Senior Business Analyst - MMA, ECP

Senior Business Analyst - MMA, ECP

As a Senior Business Analyst at Capital One, you will apply your strategic and analytical skills to major company challenges. You will team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.

The Marketing, Messaging & Personalization (MM&P) team is on a mission to revolutionize our messaging infrastructure and strategy, and our Marketing & Messaging Analytics (MMA) team is at the forefront of this transformation. We're a dynamic group of analysts dedicated to setting strategic priorities to drive business value and providing deep analytical support for our product partners who own the platforms that enable 2 billion monthly messages delivered across our outbound delivery channels:
Email, Push Notifications, and SMS. This specific role places you at the heart of our emerging channels, namely Push.

As a Senior Associate Business Analyst focused on emerging channels, you'll be instrumental in shaping our digital messaging future. Your primary responsibilities will be:

* Serve as a Channel Subject Matter Expert:
Develop a comprehensive understanding of and make improvements to our data infrastructure to ensure greater confidence in how we understand delivery and subsequent customer actions

* Uncover Insights:
Dive deep into delivery and engagement metrics to identify key performance trends and opportunities to drive higher engagement and shape future channel strategy

* Inform a Strategy for Channel Expansion:
Collaborate with LOB analysts to execute on a robust testing agenda to keep up with growing demand to leverage the channel beyond its current use cases. Elevate key takeaways through test monitoring and valuation exercises

* Ensure confidence in campaign execution time:
Understand nuance in different phases for campaigns to be executed and help assert a definition for ongoing monitoring to derive insights in where we can improve with new capabilities and processes

General Responsibilities:

* Analysis:
Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations

* Product:
Perform modeling/analytics to assist new product and pricing strategies for various lending products

* Marketing:
Support direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go to market strategies

* Credit Risk:
Support step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis

* Execution:
Involve problem frame-works, develop hypotheses, test and analysis, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan

* Partnership:
Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

* Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management

* Strong business judgment, leadership and integrity:
He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business

* Strong communication skills:
Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills

* Clear results orientation: display an intense focus on achieving…