Director, Brand Strategy,, US&C

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our Opportunity:
Burger King is looking for a Director of Brand Strategy to join our Marketing Team based in Miami, FL. The Directorwillbe responsibleforplanning,owningand executing the annual brand plan and 3-year brand roadmap. This role will require a strategic thinker who can translate business impact into actionable brand and product strategies mapped across aconsumer-facing calendar.

Strategy will be developed by analyzing opportunity spaces (category growth,brand and product messaging, and sales trends),alongside the Senior Director and leadership team. This position will lead a small team and collaborate with the brand, advertising and media teamstooptimizeproduct launch timingtomaximizesales and traffic and equity campaigns to drive change in consumer sentiment.

Thisroleis responsible for translating our broader brand-goals into consumer-facing plansover a1–3-yeartime horizon. The successful candidate will work across multiple internal stakeholder groups to ensure that teams are creating the right campaigns and product pipelines that ladder up to the brand calendar and roadmap.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

• Completes regular analysis of industry, competitive QSR outlet sand consumer trends and activities
• Build the annual brand plan strategy & consumer-facing campaign calendar that help optimize sales, traffic and brand health objectives
• Work with the brand team to map our product pipeline and outline product launch timings & associated creative campaigns
• Collaborate with various cross-functional departments such as Brand Marketing,Analytics, Operations and Media tooptimizeproduct offerings and campaigns during a specific time on the annual planning calendar
• Act as a liaison between brand team and our supply chain partners to ensure that the products on the promotional calendar are available and ready to be supplied when the calendar is built
• Prepares briefings for Marketing Communications for any new product/promotional launches
• Creates Executive presentations for strategic projects in a logical and well-thought-out manner
• Ensures projects are completed on time and within budget

• University degree in Business, Marketing, Finance, or related field. MBA Preferred
• 7+ years of marketing experience in CPG, Food Service, or related field, with passion and knowledge of or interest in the QSR Industry
• Track recordof exceptional project management, analytical skills, creative problem-solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once
• Strong business acumen with a high sense of curiosity
• Advanced skill level using Excel and Power Point
• Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
• Highly organized and motivated with a desire to outperform
• Ability to work and thrive in a…