Sr. Manager, Brand Communications,, LAC

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Senior Brand Communications Manager - Burger King - Latin America is responsible for developing, coordinating, and executing regional brand communication strategies that strengthen brand positioning, drive consumer engagement and support product innovation across Latin America.

Reporting to the Director of Innovation & Communications, this role serves as the key regional connector between both global and regional strategy, and execution — collaborating on localization of global campaigns, translating innovation pipelines into compelling communication platforms, enabling local market success, and ensuring brand consistency across all touchpoints.

Based in the Regional Headquarters in Miami, this position partners closely with cross-functional teams internally, and franchisees and agency partners to deliver high-impact campaigns, scalable communication frameworks, and best-in‑class media execution that builds brand love and supports business growth across the region.

This role requires strong collaboration, operational excellence, and deep expertise in consumer marketing, media, and regional brand management.

The RBI follows a 5 day, in‑office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

• Collaborate with the International Team and franchisees on successfully launching global campaigns with local relevancy to strengthen the brand positioning.
• Lead the development and execution of regional brand communication plans aligned with innovation launches, brand priorities, and business objectives.
• Translate product innovation pipelines into compelling communication platforms and campaign narratives for regional and local activation.
• Ensure consistent and impactful brand messaging across all markets, channels, and consumer touchpoints.
• Develop regional campaign toolkits, messaging frameworks, and activation guidelines for local market adaptation.
• Monitor campaign performance and identify opportunities to optimize effectiveness and efficiency across markets.

• Partner with Innovation, Insights, and any other necessary cross‑functional teams to build communication strategies that support successful product launches.
• Develop go‑to‑market communication plans for new menu items, limited‑time offers, and strategic product platforms.
• Ensure clear positioning, value proposition articulation, and consumer relevance across diverse markets.
• Support consumer testing and market validation from a communication and messaging perspective.

• Serve as a strategic partner to local marketing teams and franchisees, providing guidance on campaign development, media strategy, and brand execution.
• Support markets in adapting regional campaigns to local cultural and business contexts while preserving brand integrity.
• Facilitate knowledge sharing, best practice exchange, and performance…