WordPress Marketing Manager

YOUR ROLE:

• We’re seeking a Marketing Manager to own the full funnel for our Word Press customer segment. You’ll drive acquisition, activation, and retention for Word Press users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of Word Press user behavior to capture and grow market share.

• Word Press Marketing Strategy
• Develop comprehensive marketing programs for different Word Press user segments;
• Design acquisition campaigns targeting Word Press users across paid and organic channels;
• Create lifecycle marketing programs that drive activation, upsell, and retention;
• Build data-driven segmentation based on Word Press usage patterns.
• Campaign Development & Execution
• Launch multi-channel campaigns (email, in-app, paid media, social) for Word Press audiences;
• Design personalized customer journeys from first touch through renewal;
• Develop upsell programs based on customer growth signals and usage patterns;
• Create win-back programs for churned customers;
• A/B test campaigns to maximize conversion and retention rates.
• Performance & Growth
• Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
• Analyze Word Press customer behavior to identify growth opportunities;
• Monitor competitive landscape and adjust campaigns accordingly;
• Build predictive models for churn risk and upsell potential;
• Report insights and recommendations to executive leadership.

• 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;
• Proven track record managing full-funnel marketing programs;
• Experience with marketing automation platforms (Hub Spot, Marketo, or similar);
• Strong analytical skills with ability to translate data into proposals and decisions;
• Understanding of Word Press ecosystem and user needs.

• Working on in-house built products, using the latest technologies;
• Competitive salary with achievement bonus;
• Premium health insurance;
• Reduced working hours every Friday;
• Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
• Free office restaurant with our own chef team;
• Free access to our in-office gym with professional instructors;
• Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
• Free Multisport or Cool Fit card;
• Additional days off for long service and volunteering;
• Anniversary and company gifts;
• Knowledge-sharing at multiple meetups and mini conferences in our offices.

If this sounds like something you’d be interested in, we’d love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.