Community Liaison - Home Health & Hospice

About the Role

At Sierra, we’re more than a healthcare provider — we’re a trusted presence in the lives of southern New Mexico families. As our Community Liaison, you’ll help connect patients, families, and referral partners with compassionate home health and hospice care. This is a highly autonomous role rooted in relationships, strategy, and purpose.

• Promote awareness and utilization of home health and hospice services across Las Cruces and surrounding communities
• Build and sustain referral partnerships with providers, SNFs, clinics, and local agencies
• Educate patients, families, and professionals on Medicare hospice benefits and eligibility
• Coordinate the referral process and ensure timely follow-up
• Assist in developing territory-specific marketing strategies to meet admission goals
• Represent Sierra’s mission and values at health fairs, community events, and in-service programs
• Analyze referral trends and recommend improvements for outreach effectiveness
• Collaborate closely with clinical teams to ensure smooth handoffs and seamless care

• Proven experience in healthcare marketing, outreach, or referral development
• Strong interpersonal skills and a natural relationship builder
• Knowledge of home health and hospice services, or willingness to learn
• Self-starter with excellent follow-through and time management
• Creative thinker with a passion for connecting people to care
• Familiarity with the Las Cruces community and surrounding areas is a plus
• Reliable transportation and valid driver’s license (daily travel required)

• A small-team culture with room to grow
• Mileage reimbursement and flexible scheduling
• Wellness support and a values-driven workplace
• Opportunities to advance within a respected, mission-focused organization

At Sierra, we don’t just offer care. We offer connection, purpose, and a path forward — for the patients we serve and the people we hire.