Digital Engagement and Marketing Specialist

Overview

The United States Coast Guard Academy Alumni Association (USCGAAA) seeks a creative communications professional, for the position of Digital Engagement and Marketing Specialist. In support of the Alumni Association’s strategic communications plan, this role is responsible for online outreach through storytelling, brand building, asset creation, and digital engagement. They will provide innovative, timely, high quality internal and external communications via all channels.

This entry-level position will enhance our virtual engagement opportunities, social media, podcasting operation, and email marketing through execution of a detailed digital marketing strategy. The USCGAAA is organized as an independent charitable corporation for the purpose of providing services to, and promotion of, fellowship among the alumni of the Coast Guard Academy.

Position Open Until Filled

To Apply:

Please send a cover letter and resume to employment

Content Creation (including video and photography)

• Craft compelling written, graphic, and digital communications through interviews, photography, organization of information, and research for use in media articles, newsletters, website, social media, and advertising materials for internal and external audiences
• Create original video content for use on website and social media channels
• Use Adobe Creative Suite and Canva to design graphics, email headers, banners and infographics and edit photos as needed for all channels, including interactive digital design

Social Media

• Assist Senior Director of Communications & Marketing with planning and executing social media campaigns and posts on Facebook, Instagram, and Linked In to advance both the culture of philanthropy among USCGA Alumni Association audiences and grow the social media presence and engagement among alumni and donors

Podcasting and Digital Events

• Manage the Association’s podcasting studio overseeing the production, editing, and scheduling of podcasting operations in partnership with the VP of Communications & Marketing
• Create and execute unique digital engagement programs including webinars and virtual events via Zoom and other social media platforms; work closely with the Alumni Engagement and Development teams to execute their vision for virtual events
• Serve as point person for all digital engagements ensuring smooth execution

Website & Digital Marketing

• Produce web-optimized content, including copy and graphics, fact-check, edit and proofread digital assets to ensure accuracy and consistent formatting and style
• Create all online event registrations, email invitations, and feedback surveys in support of digital engagement programming
• Build additional event registration sites and related marketing communications as needed
• Edit and create webpages as needed
• Assist with implementation of external events
• Perform other duties as assigned
• Ensure conformance to vision, mission and values of the Association

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or in a related field from an accredited college or university
• One or more years of experience in digital marketing, web development, non-profit or marketing communications
• Technical knowledge and comfort with executing digital webinars and events using various platforms including Zoom, Facebook, You Tube, Vimeo, and Microsoft Teams
• Video production and editing experience
• Strong written and verbal communications skills; proficiency in copy writing and editing
• Proficiency and creativity with Adobe Creative Suite software and digital design tools like Canva
• Skilled in basic HTML programming and content management systems
• Proficiency in Microsoft Office Suite and ability to navigate through database systems and software
• Experience managing online content and social media marketing
• Ability to promote effective working relationships to accomplish objectives and build team…