Manager - Omnichannel; Marketing

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Once again, this is an exciting opportunity for a dynamic marketing leader to shape Freshpet’s omnichannel strategy across major retail partners such as Walmart, Kroger, Petco, Pet Smart, Sam’s Club, and more.

At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and their pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that creating fresh, real foods that pets love and help them live healthier lives will also bring many benefits to their pet parents.

IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!

As our newest Manager, eCommerce Strategy & Operations – Omnichannel, you will play a pivotal role in shaping the future of Freshpet’s digital footprint across retailers. You’ll work cross‑functionally to drive high‑impact growth strategies, unlock operational efficiencies, and elevate our brand in a rapidly evolving omnichannel landscape.

• Deliver the Omnichannel Financial Plan, inclusive of revenue, share, and profitability targets. Own forecasting, budgeting, and performance management across key accounts. Provide senior leadership with clear visibility into growth levers, headwinds, tailwinds, and priorities.
• Develop and execute Omnichannel business plans in partnership with Customer Business Teams and HQ cross‑functional teams (finance, business intelligence, marketing, media, supply chain). Ensure that our eCommerce best practices around product supply, assortment, site content, search, site taxonomy, ratings, and reviews are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address them, record learnings, and share best practices across the Freshpet organization.
• Drive retail media omnichannel planning and activations for Freshpet product lines at retail partners. Develop and build strategies for best‑in‑class conversion to propel our business in achieving our aggressive growth goals. Manage agencies, partnerships, and cross‑functional stakeholders to ensure program success.
• Partner with our retailers to improve their digital commerce capabilities and roadmap. Provide strategic opportunities that help grow our shared business.
• Execute Customer Marketing Plans with the retail sales team, inclusive of in‑store shopper activations, digital coupons, newsletters & flyers – all driven in alignment with the omnichannel playbook by retailer.
• Provide leadership to junior staff and peers by demonstrating our Freshpet values, mentoring the next generation of leaders, and clearly articulating a vision for the future.

• Accelerate eCommerce channel development and unlock a new chapter of growth through digital channels.
• Define what “best‑in‑class” looks like for digital across major retail platforms.
• Unlock competitive advantage through retail data, media integration, and next‑generation technologies.
• Deliver growth strategies that are customer‑obsessed as well as operationally sound.

• 6+ years of experience in eCommerce, digital retail, CPG, and performance media.
• Fluency in omnichannel growth drivers: supply chain, content health, search engine optimization, post‑purchase experience, UX, and media.
• Strategic thinking paired with sharp executional instincts.
• Experience working cross‑functionally with sales, creative, finance, and external agencies.
• Advanced Excel, PowerPoint, and Power BI skills and comfort with data storytelling.
• Experience in forecasting, P&L management, and business planning a plus.
• A passion for mission‑driven brands, pets, and making the world a better place through pets, people, and planet.

The range for this position is: $135,000–$155,000. At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short‑ and long‑term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance,…