Associate Retailer Marketing Manager

Background & Purpose of the Job

As an Associate Retailer Marketing Manager you’ll work to extend brand strategy and activation platforms to grocery retailers through the development of End to End programming that will drive profitable volume and equity of the Seventh Generation brand. You will create retail marketing programs by understanding industry insights and translating those to actionable events and then analyze based on investments and business results.

Working in lock step with the Retailer Marketing lead to pull through brand strategy at our grocery and other retailers.

• As a member of the retailer marketing team, you’ll focus on the development and execution of world‑class integrated and collaborative retailer marketing plans. These events should deliver on the national campaign and brand Jobs‑to‑be‑Done as well as the customer’s unique positioning to fit the objectives of that retailer. Programs should drive category growth, promote omni‑channel shopping, facilitate cross‑category conversion and be profitable for both Seventh Generation and the Customer.
• Responsible for retailer marketing programs from start to finish including annual planning, owning agency and media briefs, overall agency guidance/relationship for owned accounts, creative reviews and program evaluation.
• Develop strong relationships with key brand contacts as well as the sales team to deliver against brand/portfolio and field team objectives.
• Maintain timely flow of proposals, project estimates, reports, and program evaluations. Provide point‑of‑view on appropriate spending against retailer‑led marketing initiatives.
• Evaluate Shopper Marketing programs upon program completion. These findings and recommendations are a comprehensive view of the program performance, return on investment value, sales results and include relevant market information. These program recaps can be shared with demand gen, brand and sales as well as used to inform optimizations in strategy.
• Manage agency partners to ensure delivery on requirements outlined in briefs and that they are effectively delivering on all account management responsibilities (e.g. program deliverables & financial management).

Working on the Retailer Marketing team requires managing a diverse set of internal and external stakeholders; we need you to ensure the right dots are connected inside and outside the company (e.g. agencies, 3rd parties, customer etc.).

Working directly with customer and a brand poised for growth means you’ll find creative solutions to continue to drive the businesses in the constantly changing competitive landscape.

A critical element of our plans is the art of compelling storytelling as a means to educate and inspire our retailer in support of our campaigns. We need your creativity to build and deliver compelling stories.

This is an integrated role where you can fully embrace Connected for Growth and work on both short‑ and long‑term strategies. You’ll work on innovative solutions that will change our shopper’s behavior.

Think differently – these are ever changing, competitive times with brands in a unique environment.

• Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept high levels of delegated responsibility and work with minimal supervision.
• Demonstrated marketing skills in a digitally connected ecosystem.
• Ability to think strategically and produce results in a highly entrepreneurial environment.
• Lead role in identifying and presenting new opportunities to grow the brands and the category at the customer.
• Ability to develop a 360‑marketing plan that includes – among other tactics – using digital channels to drive conversion for new and existing products in‑store and online.
• Ability to fully collaborate with Demand Gen, Sales, Ecommerce, Sales teams, and with the Retailer; driven to achieve mutual objectives as one collective team.
• Creative thinking to approach things differently than historical plan.
• Strong communication…