Brand Awareness Manager

Location: Montvale


Job Description:

Industry: Manufacturing & Production

Job Category:
Sales / Marketing - Brand Marketing

POSITION SUMMARY:
We are seeking a highly skilled and experienced Brand Awareness Manager to lead the development and execution of a comprehensive consumer awareness program for defined Mineral & Nutrient (M&N) brands. The ideal candidate will have a deep understanding of consumer marketing in the health and wellness industry and a proven track record of successfully driving brand recognition and product adoption. This role requires a strategic thinker, a creative innovator and communicator, and a collaborative leader who can bridge the gap between B2B and B2C marketing.

The ability to effectively communicate the health benefits of the ingredients widely will be crucial in anchoring the brand in the minds of consumers while ensuring alignment with our B2B strategy.

ESSENTIAL FUNCTIONS:

• Insights:
Ability to gather and analyze consumer insights and market trends to inform marketing strategies.

• Brand Management:
Proficiency in translating brand strategy into consumer context, ensuring consistency across all consumer touchpoints.

• Creative Thinking:
Innovative thinking to create engaging and impactful consumer awareness campaigns. The ideal candidate brings with him access to an agency network and has experience on the agency and client side.

• Content Marketing & Distribution:
Expertise in developing compelling content that educates and resonates with consumers. Expertise in omnichannel marketing and integrated marketing to gaining broad distribution and wide-scale consumer adoption.

• Digital Marketing:
Knowledge of digital marketing channels, including social media, content marketing, SEO, and email marketing.

• Data Analysis:
Strong analytical skills to measure campaign performance and make data-driven decisions.

• Project Management:
Effective project management skills to oversee campaign execution and meet deadlines.

REQUIREMENTS:

• Bachelor's degree in marketing, business, communication or a related field. Master's degree a plus.

• Specialized training or certification in marketing, branding, or health-related fields can be beneficial.

• A solid background in marketing, with at least 5-7 years of relevant experience in consumer marketing, brand management, or advertising.

• Experience in the B2B sector, especially in marketing products or ingredients to businesses in the health and wellness industry is a plus.

• Proven success in developing and executing consumer-focused marketing strategies for health-related products or brands.

• Familiarity with regulatory requirements and standards related to health and wellness products.

• Understanding of the health and wellness industry, including knowledge of health ingredients, dietary supplements, or related products. Awareness of competitive brands and market dynamics. Willingness to read and self-educate is essential.

• Exceptional written and verbal communication skills to craft compelling messaging and engage consumers effectively. Strong presentation skills for internal and external stakeholders.

• The capacity to collaborate with cross-functional teams, including sales, product development, and regulatory teams.

• Leadership skills to guide and mentor team members and external partners.

• Willingness to work in a performance-driven, globally expanding, growing, publicly listed company.

• A focus on achieving key performance indicators (KPIs) related to consumer awareness, brand recognition, and product adoption.