Marketing Director; Labeling & Packaging Industry

CCL Industries is a global leader in specialty packaging and labeling solutions serving various markets. With expertise in producing extruded and laminated plastic tubes, instructional leaflets, and precision-printed components, CCL Industries caters to industries requiring innovative packaging solutions. Its Avery division is the world’s largest supplier of labels, specialty media, and software solutions for short-run digital printing. The company is also a prominent producer of impact extruded aluminum aerosol cans and bottles for consumer goods in the United States.

With diverse product offerings, CCL Industries delivers high-quality solutions to meet the needs of its clients.

This is a full-time, on-site role for a Marketing Director located in Hightstown, NJ or Raleigh, NC. The Marketing Director will be responsible for overseeing marketing strategies, managing market planning, conducting market research, and leading teams in the execution of marketing initiatives. The role involves developing and managing marketing campaigns that align with business goals, analyzing market trends to identify opportunities, and collaborating closely with sales and product development teams to achieve organizational objectives.

• Expertise in marketing for labeling and packaging products, with the ability to translate technical capabilities into compelling market strategies.
• Strong skills in Market Planning and Marketing Management to design and implement effective marketing strategies.
• Expertise in Market Research and Marketing to analyze trends and develop data-driven initiatives.
• Experience in Sales to align marketing strategies with revenue generation goals.
• Proven leadership capabilities and experience in managing cross-functional teams.
• Exceptional communication, organizational, and analytical skills.
• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree is a plus.
• Prior experience in a senior marketing role or a related leadership position is highly desirable.

• Develop and execute marketing strategies to drive brand awareness and growth.
• Plan and manage multi‑channel campaigns (digital, social, email, traditional).
• Ensure consistent brand identity across all platforms.
• Oversee creation of high‑quality content and marketing materials.
• Lead digital marketing efforts, including SEO, SEM, email, and paid social.
• Analyze campaign performance and provide data‑driven insights.
• Lead and mentor the marketing team.

Salary Range: 100,000yr-150,000yr

Location:

This is an onsite position in Hightstown, NJ or Raleigh, NC