Associate Manager, Trade Marketing

Overview

The Associate Manager, Trade Marketing is responsible for planning, executing, and optimizing Sharp’s presence across trade shows, in-store displays, and channel marketing touchpoints. The role focuses on building visibility with retail and distribution partners, ensuring best-in-class execution at every physical and event-based point of contact.

• Plan and manage Sharp’s participation in industry trade shows, conferences, and partner events from brief through post-event analysis and ROI tracking.
• Coordinate booth design, layout, product selection, demos, onsite branding, fabrication, shipment, installation, and dismantling with Sales, Product, and Creative teams.
• Oversee all event logistics (registration, shipping, vendor management, lead-capture tools, electrical, A/V, cleaning, rigging) and venue compliance.
• Develop event toolkits (presentations, demo scripts, collateral, giveaways, signage, samples) and train staff on key messages.
• Manage comprehensive event budgets and master timelines across pre-show, on-site, and post-show activities with cross-functional teams.
• Track KPIs (leads, meetings, pipeline influence, retailer engagement) and collaborate with marketing on promotion to maximize traffic and visibility.

• Own the brief, development, and rollout of retail displays (endcaps, fixtures, signage, demo units) across key appliance and CE partners.
• Partner with Sales and Retailer contacts to secure high-visibility placements and ensure compliance with retailer guidelines.
• Coordinate production, inventory, and distribution of display materials, ensuring on-time arrival and correct store execution.
• Conduct or coordinate store checks (in-person or via field photos) to audit execution quality, share best practices, and identify opportunities.
• Collaborate with Channel and Brand Marketing to align display messaging with product positioning, promotions, and seasonal campaigns

• Maintain a library of up-to-date sales tools (brochures, one-pagers, demo guides, training decks) for retailers and distributors.
• Help organize and deliver product training sessions, webinars, and showroom demos for store staff and distributor teams.

• Compile final reports on event performance, including metrics on attendance, lead quality/volume, budget actuals, and recommendations for future events.
• Monitor performance of trade shows, displays, and trade promotions, using sales, traffic, and qualitative feedback to refine future plans.
• Track competitor trade activity (displays, events, promotions) and share insights and recommendations with Sales and Marketing leadership.
• Manage assigned trade marketing budgets, POs, and invoices, ensuring activities are executed within cost targets.

• Bachelor’s Degree in Marketing, Communications, or related field.
• 5+ years of work experience (including internships).
• Strong Microsoft Office skills (Adobe Creative Cloud a plus).
• Demonstrated understanding of brand and product marketing principles.
• Excellent verbal and written communication skills, including brand writing experience.
• Analytical skills with ability to make data-driven decisions and solve complex problems.
• Proven leadership skills with ability to mentor staff and thrive independently; some domestic travel required.

SHCA is a manufacturer, marketer, and servicer of premium home appliances. SHCA includes:

• Sharp Electronics Marketing Company of America (SEMCA) in Montvale, NJ is a marketer of built-in kitchen appliances and air purifiers.
• Sharp Services and Support Group (SSG) is a nationwide support operation and servicer of Sharp products for consumers and dealers.
• Sharp Manufacturing Company of America (SMCA) in Memphis, TN, is a manufacturer of premium cooking products sold under the Sharp badge and more than a dozen OEM partner brands.

The compensation range for this role is $70,000-$85,000. The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms…