Chief Marketing Officer, Tate's Bake Shop

How you will contribute

• Lead the Tate’s Bake Shop brand vision and positioning in partnership with CEO, rooted in brand heritage, consumer insights, and cultural relevance. Act as the brand steward, ensuring consistent storytelling across every brand touchpoint.
• Develop and lead compelling 360° brand equity activation campaigns that drive affinity, awareness, and ultimately drive Household Penetration (HHP) and velocity in partnership with external agencies with a digital-first mindset. Develop marketing communications and oversee media plans with a challenger brand mindset as well as PR, social, events and activations.
• Own the full portfolio management and product plans, in partnership with Sales and customers to develop integrated business plans.
• Lead the Innovation/Renovation pipeline and commercialization (fully, through to go to market with a focus on next 12-36 months)
• Lead eComm channels in Pure Play and Direct-to-Consumer, including social commerce and corporate gifting.
• Partner with the Mondelez Shopper Direct Store Delivery (DSD) Marketing organization, responsible for collaborating on annual Strategic Marketing Guide (SMG) programs for Food & Mass channels.
• Lead in-store shopper marketing strategy, omnichannel marketing and retail media programs for Club, Drug and Natural channels in partnership with the Tate’s Sales team.

• Challenger brand mentality to innovate and drive best practices of marketing, product development and activation
• Marketing and category leadership in a matrix environment, with a determination to win
• Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
• Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
• Strong, clear communicator
• Independent and self-initiated thinker with entrepreneurial spirit
• Eye for design to grow premium, distinctive brand assets across all brand touchpoints
• Understanding of growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools
• Curiosity and passion to spot trends and develop future forward products, plans and marketing activations
• Agile, action-oriented and able to keep pace with a fast-moving organization
• Resilient to get things done

• Proven experience in developing 360° brand equity activation campaigns that drive growth in today’s highly competitive marketplace
• Deep understanding of consumer and competitive landscape to identify opportunities for growth and drive competitiveness
• P&L ownership and delivery of Annual Contract (AC) for the business (top- and bottom-line)
• Experience setting brand guardrails for cross-functional teams, including marketing managers and sales, supply chain to ensure delivery of the P&L
• Decide on end-to-end trade-offs upon consultation with other commercial leaders (e.g., decisions on contingencies to close top or bottom-line gaps to plan)

About 30% Travel

• 15+ years of relevant marketing experience, ideally in both entrepreneurial and corporate environments with preference to individuals with food CPG experience. MBA preferred
• People leadership experience
• Extensive experience in analyzing syndicated data, with ability to identify drivers and drags of the full product portfolio
• Extensive experience in media, including marketing mix analysis and ROI modeling
• Previous experience owning a P&L

The base salary range for this position is $170,000 to $297,500; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for over achievement based on performance and company results and eligibility to participate in our long-term incentive program.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and…