AVP Brand Marketing

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Reporting directly to the Senior Vice President – SEMCA, the Associate Vice President of Brand Marketing will lead marketing strategy and execution for Sharp’s U.S. Appliance and Consumer Electronics businesses. This role oversees Brand, Go-to-Market, and Integrated Marketing, driving demand, brand equity, and profitable growth across retail, e‑commerce, and commercial channels. The AVP will manage a high‑performing team of seven (7), including strategy, in‑house creative, digital & trade marketing and PR, and serve as a key member of the U.S. leadership team.

This position is an in‑office role, based in Montvale, NJ, with periodic domestic travel.

• Define the integrated marketing strategy for Sharp appliances and consumer electronics, aligned to business objectives, category growth plans, and P&L targets.
• Develop annual and quarterly marketing plans, including budget allocation, calendar, and KPIs.
• Partner closely with Sales, Product Management, Finance, and Operations to ensure tight alignment between marketing investments, revenue goals, and inventory/PSI realities.

• Own the Sharp brand strategy for the U.S. consumer division, ensuring a cohesive positioning that connects appliances and consumer electronics under a unified brand narrative.
• Develop and maintain portfolio‑and line‑level positioning for key product families (e.g., cooking, refrigeration, microwave drawers, TVs), including value propositions, RTBs, and feature ladders.
• Steward the Sharp visual and verbal identity across all touchpoints, working with global stakeholders to balance global brand guidelines with U.S. market needs.

• Lead end‑to‑end GTM strategy and execution for new product launches and line refreshes, from insight and positioning through launch plans and post‑launch optimization.
• Build launch playbooks that integrate product, channel, pricing, and promotional strategies for major retailers, distributors, and DTC.
• Oversee integrated marketing campaigns across paid, owned, and earned channels (digital, social, search, CRM, PR, retail media, and OOH where relevant).

• Lead retail and channel marketing, including retailer‑specific programs, in‑store merchandising, retail media activations, and co‑op programs.
• Own the trade show and events strategy for appliances and consumer electronics, including KBIS, CES, buying‑group shows, and key customer events, ensuring they showcase Sharp’s innovation pipeline, support launches, and reinforce core positioning.
• Oversee trade show planning and execution (booth experience, product curation, demos, messaging, and hospitality) in partnership with Sales, Product, and global teams to deliver a consistent, premium brand experience.

• Set the digital marketing strategy, including performance media, SEO/SEM, social, and DTC site experience in partnership with e‑commerce teams.
• Oversee content strategy and production, ensuring a scalable library of brand, product, and educational content that supports the full funnel and multiple channels.
• Establish clear performance metrics, dashboards, and test‑and‑learn roadmaps to continuously optimize spend and creative effectiveness.

• Lead, mentor, and develop a team of seven (7) (brand, GTM, integrated marketing, in‑house creative, PR), fostering a culture of accountability, collaboration, and innovation.
• Create clear roles, processes, and operating rhythms (e.g., campaign planning, launch readiness, QBRs) to improve speed, quality, and cross‑functional alignment.
• Effectively manage external agencies, production partners, and freelance resources to augment in‑house capabilities.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 12–15+ years of progressive experience in marketing leadership roles, with significant experience in consumer durables, appliances,…