Senior Product Manager, Data Activation

Job Title: Senior Product Manager, Data Activation

Job Type: W2 Contract — No C2C, must be able to work on W2 without sponsorship now or in the future

Location: Englewood Cliffs, New Jersey

Work Model: Hybrid (3 days onsite: Tues-Wed-Thurs)

The Senior Product Manager, Data Activation owns the foundational capabilities that make audience and content data usable across our brands. This role focuses on launching reliable, reusable capabilities for managing user data, defining audiences, and activating that data across products and channels so that brand teams can focus on delivering relevant, differentiated experiences.

• Own the domain roadmap for data activation and targeting, including user data management, audience segmentation, and core activation capabilities used across brands.
• Define and evolve shared audience preferences and engagement data, enabling consistent cross-channel view of users across web, app, email, and community surfaces.
• Partner cross-functionally and across brands to sequence work and manage dependencies in order to launch differentiated product experiences for our audiences.
• Establish shared decision criteria and operating standards so teams can activate audience data consistently and safely across use cases.
• Ensure trusted, governed data is usable by downstream systems (e.g. quality, latency).
• Evaluate build vs. buy options for the activation stack (e.g. CDP, targeted messaging tools), define selection criteria, and manage adoption and new feature upgrades.
• Lead execution across complex dependencies, including MVP scoping, rollout.

• 5+ years of product management experience, including ownership of shared data services used by multiple teams.
• Experience delivering capabilities such as user profile APIs, audience segmentation/targeting, or personalization at scale.
• Strong product judgment: ability to define decision criteria, make tradeoffs under uncertainty, and align stakeholders across teams.
• Proven experience executing across cross-team dependencies with clear sequencing and accountability.

• Experience enabling data for ML-powered products, including data readiness and enabling training and real-time serving.
• Familiarity with CDPs, experimentation, and messaging platforms and associated build/buy decisions.
• Experience improving platform leverage metrics such as adoption and time-to-integrate.