Lifecycle Marketing and Automation Manage

Overview

Lifecycle Marketing and Automation Manager — The Training Center

Join to apply for the Lifecycle Marketing and Automation Manager role at The Training Center. This range is provided by The Training Center. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $60,000.00/yr - $90,000.00/yr

• Lead marketing automation efforts by cleaning and organizing the database, building workflows from scratch, and creating campaigns that nurture users across journeys—from prospect to retention.
• Audit high-volume student journeys and back-office workflows; design and implement smarter automated processes across CRM, LMS, communication tools, VOIP, chat, and email systems.
• Document and audit current-state workflows for programs (HVAC certifications, licensing, career programs, pool operator, etc.); identify bottlenecks, redundant manual steps, and gaps; implement low-code automations for self-service, API connections, and AI-powered tools.
• Sync VOIP, chat, and email data with the CRM; trigger student nudges based on progress; surface chat-bot FAQs to reduce repetitive inquiries.
• Train administrators on new workflows; create checklists or quick-reference guides; act as a resource for issue escalation.
• Liaise with CRM/LMS providers and other SaaS vendors; translate business needs into technical tickets; manage backlog and acceptance testing.
• Build dashboards to monitor student progress, administrative communication volume, email conversion, and drop-off points; run A/B experiments on communications; hand off improvements to program stakeholders after rollout.
• Support routine operational tasks as required; role expands as automation reduces administrative workloads.

• 5–8 years in business systems or process-automation roles, with at least 2 years owning cross-functional projects end-to-end.
• Bachelor’s in Information Systems, Industrial Engineering, Business Analytics, or related field (MBA/MS a plus).
• Proven command of CRM/LMS administration, API/webhook integrations, and low-code automation platforms (e.g., Zapier, Make, Tray.io, Workato).
• Lean/Six Sigma or BPMN for process mapping; comfortable whiteboarding with teammates.
• SQL or BI tooling for building real-time dashboards; familiarity with prompt-engineering or small LLM deployments is a plus.
• Track record of training and change-management for non-technical staff.
• Strong communication, vendor-management, and hands-on problem-solving mindset.

• Competitive base salary $70k + performance bonus potential.
• Medical, dental, vision, 401(k) with company match, paid time off.
• High-autonomy culture and direct access to leadership.

• A resume highlighting relevant process-automation achievements.
• A brief cover note describing a workflow you automated—the problem, the solution, and the measurable impact.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Technical and Vocational Training

Referral notice:
Referrals increase your chances of interviewing at The Training Center by 2x.