Associate Director, Patient Marketing - Hampton, NJ

Overview

Celldex is pioneering new horizons in immunology to deliver life-changing therapies. We are relentless in our pursuit of novel antibody-based treatments that engage the human immune system and directly affect critical pathways to improve the lives of patients with allergic, inflammatory and autoimmune disorders. We have built a culture where innovative and talented people thrive—focusing a significant effort on attracting and retaining passionate and motivated employees who want to play a role in helping people with serious health conditions and who see this effort as personally rewarding.

In our highly entrepreneurial environment, employees are empowered and the opportunity for professional development occurs every day.

Celldex is now entering an exciting new chapter – building a commercial team to launch barzolvolimab - the most advanced anti-KIT therapy in pivotal development that has the potential to redefine treatment for multiple allergy and dermatological diseases with Phase 3 studies in CSU, ColdU, SD and phase 2 studies in AD and PN. We’re looking for curious, driven builders who can connect their day-to-day work to enterprise-level impact, endlessly prioritize what matters most , and deliver on their commitments with urgency and ownership.

If you’re energized by building something meaningful, excited to grow personally and professionally, and motivated to create lasting impact in a fast-moving, entrepreneurial environment, we’d love to meet you.

Ready to make an impact? Learn more about joining the Celldex Team today!

The Associate Director, Patient Marketing will lead the development and execution of the US patient marketing strategy for barzolvolimab in preparation for first commercial launch. This role is responsible for defining the patient journey, understanding key behavioral drivers, and building patient engagement and activation strategies to deliver a world-class launch.

Reporting directly into the Vice President of US Marketing and Commercial Operations, this individual will work cross-functionally with HCP Marketing, Insights & Analytics, Sales, Market Access, Medical Affairs, and external agency partners to ensure the patient perspective is embedded across brand strategy, patient support programs, and launch planning. The ideal candidate brings strong strategic thinking and deep digital marketing expertise from either consumer products or pharma/biotech experience.

• Lead the development and execution of the US patient marketing strategy for barzolvolimab in preparation for product launch
• Define the end-to-end patient journey, including identification of unmet needs, key behavioral drivers, access barriers, and activation opportunities
• Develop and implement patient engagement and activation strategies, with a strong focus on digital, omnichannel, and performance marketing approaches
• Partner with patient advocacy organizations to inform patient insights, education initiatives, and engagement strategies
• Integrate patient experience insights into overall brand strategy, launch planning, and Patient Support Programs (PSPs)
• Collaborate cross-functionally with HCP Marketing, Insights & Analytics, Sales, Medical Affairs, Market Access, Legal, Regulatory, and Patient Services teams to ensure aligned execution
• Manage the patient marketing budget, including agency and media, and ROI assessment

• Bachelor’s degree required; advanced degree preferred
• 5+ years of commercial experience within consumer products, biotech, pharmaceutical, or healthcare industries
• 3+ years of experience in consumer marketing, patient marketing, or performance marketing roles
• Proven experience identifying where consumers engage digitally and developing strategies to connect, resonate, and activate patients
• Demonstrated knowledge of digital marketing tools, platforms, and analytics to drive patient engagement and activation
• Recent consumer or patient-focused marketing experience preferred
• Prior product launch experience in consumer health, biotech or pharma preferred
• Strong analytical and strategic thinking skills with the ability to synthesize insights into actionable plans
• Excellent…