Product Director, Professional Promotion Mood

Overview

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

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Job Function
:
Marketing

Job Sub Function
:
Strategic Marketing

Job Category
:
Professional

All Job Posting Locations
:
Titusville, New Jersey, United States of America

Job Description
:
Johnson and Johnson is recruiting for a Product Director, Professional Promotion Marketing for Spravato located in Titusville, NJ.

About Innovative Medicine
:
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at

About Neuroscience
:
Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at

Role Summary
:
The Product Director will develop strategies to educate and support providers with treatment site activation and operationalization for Spravato. They will supplement the clinical promotional narrative with operational messages and tools and develop assets for the Area Business Specialist (ABS) team. The Product Director will work closely with other brand partners and a cross-functional team that includes the REMS team, Medical Affairs, Sales Leadership, Insights and Analytics, Strategy Customer Group (SCG).

The Product Director will report to the Group Product Director for Professional Promotion and will serve as a core member of the brand team.

Responsibilities / Areas of Focus
:

• Develop, own, and implement brand messaging strategy plans supporting health care professionals and treatment sites with a focus on operationalization of Spravato.
• Key components include strategic and tactical planning, message evolution, agency oversight, PRC/regulatory review, and optimization of operationalization processes.
• Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development.
• Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics that will inform marketing strategies, tactics and measure tactical and brand performance.
• Actively lead and contribute to brand marketing and operationalization responsibilities, such as field engagement, training initiatives and customer interaction along with culture-building activities.
• Partner with Market Access Marketing, REMS and Medical Affairs counterparts
• Champion a culture of innovation and collaboration

#Neuroscience #Janssenbreakthrough #mycompany

Qualifications
:

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
• A minimum 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields
• Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.
• Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups
• A demonstrated ability to be proactive, work…