Product Marketing Internship; Entertainment – Gaming

Position Summary

Samsung Electronics America, Inc. is now accepting applications for its Summer 2026 Intern Program. This exciting opportunity offers a paid, 10‑week experience for selected graduate students. The program will run from June 1 to August 7. Eligible students will be seniors or recent graduates, possess U.S. work authorization, and be able to work full‑time on a 5‑day‑per‑week on‑site schedule. Participation requires that you be located in the United States for the duration of the engagement.

Applications will be reviewed on a rolling basis; the application window is open until March 15, 2026, and may close earlier if all roles are filled.

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and network systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide.

This role is part of Samsung's Home Entertainment division, focusing on strengthening the brand's presence and relevance in the gaming ecosystem, including gaming monitors, TVs and adjacent home electronics categories. The intern will report to the Monitor Product Marketing team and collaborate with marketing, strategy and sales teams to identify growth opportunities, evaluate competitive positioning and develop actionable recommendations that elevate Samsung as a top‑tier gaming brand.

Key Responsibilities:

• Gaming Brand Strategy
  • Improve Samsung's gaming brand strategy.
  • Assess Samsung's current brand perception in gaming across monitors and TVs versus key competitors.
  • Identify white‑space opportunities to strengthen Samsung's credibility with core gamers, enthusiasts and hybrid users.
  • Develop a clear gaming brand positioning framework that can scale across product categories.
• Marketing & Consumer Insights
  • Analyze gamer segments (console, PC, casual, competitive) and map their needs to Samsung's product portfolio.
  • Synthesize insights from market data, consumer research, retail feedback and social & community signals.
• Go‑to‑Market Activation
  • Identify opportunities to improve gaming‑focused messaging, merchandising and storytelling across online and retail channels.

Education:

• Currently pursuing a Master of Business Administration (MBA).
• Final‑year students or recent graduates are strongly preferred.

Technical

Skills:

• Strong strategic thinking and problem‑solving capabilities.
• Ability to synthesize complex data into clear, compelling narratives.
• Excellent presentation and communication skills (PowerPoint & Excel proficiency required).
• Experience with market analysis, competitive benchmarking and consumer insights.

Skills:

• Passion for gaming, esports or gaming hardware.
• Understanding of gaming monitors & TVs (e.g., panel type, refresh rates, performance specs).
• Demonstrated interest in brand building.
• Strong analytical and project management skills.
• Ability to work independently and collaborate effectively in a team environment.

Hourly rate will range from $41 to $51, determined by relevant skills and experience.

This internship offers a unique opportunity to work on high‑impact projects that shape Samsung's gaming brand strategy. You will gain hands‑on experience in market analysis, consumer insights and go‑to‑market planning while contributing to the development of innovative gaming products. The role also provides exposure to cutting‑edge technologies and methodologies in product marketing and brand strategy. If you are a motivated individual with a passion for gaming and marketing, we encourage you to apply.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation to participate in the application process, please contact our Reasonable Accommodation Team (855‑557‑3247) or  for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.