Director, Content

Overview

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability, accessibility and inclusion.

As a nonprofit association, our work and our team are driven to act for the good of the game. The USGA’s headquarters are located in Liberty Corner, NJ, with a recently opened campus in Pinehurst, NC. For more, visit usga.org.

About this role:

The Director, Content will plan and own the editorial calendar for the USGA, inclusive of championship and brand messaging and storylines. Using a strategic approach that connects to the USGA’s mission and priorities while also serving to entertain, educate and inform, they will develop an editorial strategy that is consistent across delivery platforms and owned channels.

This person will manage four direct reports on a team of five, who oversee the day-to-day management of USGA digital channels, including but not limited to social media, website, app and newsletter content. The Director, Content will utilize data to drive direction and decision making for USGA content. This position is a part of the USGA’s Communications & Content team and will lead collaboration among colleagues from across the organization to ensure that the best stories are identified and told in a way that highlights the USGA’s impact on the game.

• Oversee creation and management of a 12-month broad-based content plan, accounting for USGA priorities, audiences and channels.
• Using the organization's key messages, oversee ideation of storylines that drive content creation decision-making and distribution, working closely with the Creative Services team to bring concepts to life.
• Maintain a calendar of project deadlines and content launch dates.
• Assist in developing and executing distribution strategies of content across multiple USGA platforms, and external channels as needed, working with Digital Media and Marketing teams to integrate engagement goals, optimize content and maintain consistency of brand voice across channels.
• Based on current research, emerging trends and best practices, recommend changes and optimizations to continually improve message content, creative, user experience and digital engagement. Evaluate operational workflow for efficiency and scalability; identify challenges and provide innovative solutions.
• Track content performance and monitor consumer feedback to inform or adjust decisions.

This role will be based at our Liberty Corner, NJ campus on a hybrid schedule. Employees are expected to spend 3 days per week working in the office, between Monday - Thursday. The Director, Content will also be expected to travel, approximately 50 days/year.

• 8+ years experience in editorial/content creation across multimedia platforms
• Collaborative approach to collecting ideas and feedback, and putting them into action
• Results-based track record of driving organizational impact
• Ability to expertly manage team goals and individual contributors
• Strong editorial and creative judgement
• Knowledge of how content is consumed across various platforms by different audiences
• Outstanding language and written communication skills
• Deep knowledge of and appreciation for golf
• A passion for interactive, multimedia storytelling
• Deadline-focused
• Ability to travel approximately 50 days/year

Level:
Director

Job Location:
Liberty Corner, NJ

Salary Range: $120,000 - $150,000

The annual base salary range for this position is $120,000 - $150,000. This range represents what we reasonably expect to pay as starting base compensation for this role. Compensation is based on several factors that are unique to each candidate, including skill set, depth of experience, and relevant certifications. In addition to your base compensation, the USGA provides competitive benefit offerings for all…