Vice President, DTC Strategy, CNBC

• Compensation: USD 190,000 - USD 250,000 - yearly

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, Golf Now, Golf Pass, and Sports Engine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

The Position

Reporting to the EVP of Growth & Partnerships, this leader will help lead the development of CNBC’s direct-to-consumer products, helping develop and implement the strategic vision of our subscription business, this includes building and connecting with non-linear audiences. They will convene leaders from across CNBC and VERSANT (editorial, marketing, tech, finance, product etc.), and through collaboration and coordination, build and oversee the cross-team processes needed to construct a sustainable DTC business.

Responsibilities:

• Own the revenue strategy and operations for CNBC’s new DTC products, including subscription growth, partnerships, and ARPU expansion.
• Supporting the business to help build out the DTC strategy, working with our editorial product, marketing and finance teams to create long-term plans.
• Manage pricing to maximize LTV, working with finance to maintain DTC financial model, including subscriber forecasts, churn analysis, pricing analysis etc.
• Identify and structure strategic partnerships that accelerate subscriber acquisition, distribution, bundling, and platform differentiation.
• Lead cross-functional alignment across product, editorial, marketing, finance, and executive teams to ensure revenue objectives are embedded in roadmap and execution.
• Collaborate with finance and other support groups to lead budget and forecasting process (annual plan, long-term plans, mid-year budget refreshes).
• Establish performance KPIs and measurement frameworks to evaluate acquisition, retention, conversion, and monetization initiatives.
• Own quarterly business reviews and executive reporting on state of the DTC business, upcoming initiatives, and overall pacing to plan.

What we’ll offer:

At CNBC Headquarters in Englewood Cliffs, NJ, you’ll have access to great perks and amenities:

• Sweat it out-- Free onsite fitness center with state-of-the-art equipment, plus daily group classes
• Eat up-- Gourmet cafeteria with daily specials plus soup and salad bars
• Extras--Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $190,000-$250,000.

Requirements:

• 10+ years of experience in digital media, subscription, fintech, or consumer tech business, with direct ownership of revenue or P&L
• Proven track record of launching and scaling subscription products.
• Experience coordinating and developing strategic plans and roadmaps across editorial, marketing, tech and finance.
• Strong partnership and business development experience, including negotiating and structuring commercial agreements.
• Experience leveraging audience insights, behavioral data, and experimentation frameworks to optimize acquisition and engagement.
• Product management experience is strongly desired, particularly in consumer digital products or subscription platforms, but is not required.

A…