E-commerce Manager Job Lake Hiawatha New Jersey USA,Business

Location: Lake Hiawatha

Join to apply for the E-commerce Manager role at Fotile America LLC.

Job Responsibilities:

Partner with the General Manager to develop annual business plans, prepare marketing calendars, and position e-commerce channels in alignment with product features, business objectives, channel strategies, and customer behavior trends.

Proactively develop strategies to achieve and exceed assigned eCommerce sales goals and profit ratios through precise planning, execution, and optimization of channel operations and resources.

Formulate and enforce channel policies for pricing, promotions, product management, inventory, and legal compliance to align with brand standards and platform requirements.

Identify and lead eCommerce channel development initiatives, including onboarding new platforms, optimizing performance, and managing exits of underperforming channels to improve omni-channel optimization, maximize site sales, traffic conversion, and customer satisfaction.

Cultivate and maintain strong relationships with eCommerce channel partners (e.g., Home Depot, Lowes), ensuring compliance with their policies and leveraging promotional opportunities.

Utilize quantitative and qualitative data to build, test, evaluate, and maintain robust data analysis and reporting for management to make informed decisions, including measuring ROI and KPIs and overseeing P&L.

Utilize platform analytics tools to identify business opportunities, operational challenges, sales trends, and drive solutions for continuous improvement in e-commerce efficiency and revenue growth.

Leverage data analysis to track consumer behavior, market dynamics, new channel trends, and provide insights for growth opportunities to refine channel, category, and customer strategies.

Oversee and monitor day-to-day channel operations of the third-party eCommerce team, ensuring seamless execution of advertising, listings, promotion campaigns, inventory accuracy, and order fulfillment.

Coordinate with the Marketing Team and digital marketing partners to review and adjust digital marketing strategies for effective eCommerce marketing.

Coordinate with Customer Service to manage reviews and feedback, and implement strategies to improve customer journey, user interface, and overall satisfaction across all e-commerce touchpoints.

Coordinate with Product teams to identify new opportunities, develop, and implement platform-specific product strategies, including selection, inventory planning, and competitive analysis.

Coordinate with cross-functional teams such as finance and logistics to ensure seamless operations and cohesive brand presence.

Establish communication frameworks for team collaboration, conduct regular reviews, performance assessments, coaching, and team-building activities.

Establish monitoring systems to track channel performance, ensure compliance, and review management, mitigating potential risks.

Ad hoc duties as assigned.

Job Requirements:

Bachelor’s degree in Ecommerce, marketing, business, or equivalent preferred.
8+ years of experience managing large Ecommerce Channels (e.g., Home Depot, Lowes) or online sales.
Experience with Electric Home Appliance catalogs is a plus.
Proficiency in English and Mandarin Chinese is a plus.
Familiarity with demand planning, catalog management systems, and digital marketing strategies.
Strong project management, problem-solving, and relationship management skills.
Data-driven mindset with the ability to analyze sales trends and implement optimizations.
Strong leadership skills to manage cross-functional teams.
Effective cross-functional communication with internal teams and external partners.

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