YCCI Project Manager, Marketing

Salary Range

$68,000.00 - $Overview The Project Manager, Marketing for Clinical Trials and Research Studies reports to the Associate Director of Community Engagement and Participant Recruitment. This position will support strategic efforts to increase awareness, visibility, and participation in clinical research through targeted marketing and communications initiatives. This role will manage service requests for marketing support, develop and implement data-informed marketing strategies, and evaluate campaign performance to optimize outreach and impact.

The position will serve as a key liaison among research leadership, faculty, communications, and operational teams, ensuring cohesive, compliant messaging about clinical trials and research opportunities. The Project Manager will also collaborate closely with the Participant Recruitment and Protocol Design Program Managers to align marketing efforts with recruitment and study activation goals. The ideal candidate will bring expertise in marketing strategy, project management, and data analysis, with a strong understanding of the clinical research environment and the importance of inclusive engagement in clinical trials.

Position Focus This position focuses on the design, execution, and evaluation of marketing strategies that promote clinical trials and research participation across all communities. The Project Manager will lead data-driven marketing and communication initiatives to support institutional goals related to visibility, enrollment, and stakeholder engagement. The role requires collaboration with internal and external partners to ensure the delivery of consistent, accurate, and ethical messaging about research opportunities.

The Project Manager will also work closely with the Participant Recruitment and Protocol Design teams to align communication strategies with study activation and recruitment workflows, ensuring marketing efforts directly support research success.

Principal Responsibilities

Strategic Marketing Management

• Develop and execute comprehensive marketing strategies that promote clinical trials and research opportunities.
• Manage and prioritize service requests for marketing and communications support.
• Collaborate with faculty and study teams to develop tailored materials and messaging that align with institutional priorities.
• Ensure all marketing materials and communications meet compliance, ethical, and regulatory standards for clinical research.
• Work in coordination with the Participant Recruitment and Protocol Design Program Managers to integrate marketing strategies into broader recruitment and operational planning.

Community Engagement & Outreach

• Support the Associate Director in building relationships with community stakeholders, healthcare organizations, and advocacy partners to expand awareness of clinical trials and research studies.
• Plan and oversee outreach campaigns, events, and digital initiatives that foster community trust and engagement.
• Develop culturally responsive and inclusive communications to reach all populations.
• Represent the program at community events and facilitate educational activities to promote clinical research participation.

Data-Driven Strategy & Evaluation

• Implement and manage analytics tools and dashboards (e.g., Salesforce, OnCore, REDCap, Beatrix) to track engagement, communications, and marketing performance.
• Monitor key performance indicators (KPIs) to assess campaign reach, engagement, and conversion metrics.
• Prepare reports and presentations on marketing and outreach effectiveness for leadership and stakeholders.
• Use data insights to inform future strategies, optimize resource allocation, and enhance program outcomes.

Dissemination & Implementation

• Collaborate with the Dissemination and Implementation leadership team to coordinate efforts that communicate research findings to stakeholders and the public.
• Support the translation of research outcomes into accessible formats for community and institutional audiences.
• Facilitate internal communication across teams to ensure consistent and timely dissemination of updates, campaigns, and results.

Other Duties

• Provide project management and coverage support as needed across related areas of the recruitment and marketing portfolio.
• Perform additional duties as assigned to support research communication and outreach goals.

Additional Principal Responsibilities

Oversees the advancement and growth of the program. Gives direction and leadership supporting the philosophy, mission, strategy, and annual goals and objectives. Assumes primary accountability for disseminating and publishing all program information to create public awareness and support of the program.

Works closely with leadership, internal and external colleagues, and community residents to further develop and implement strategic plans.

Identifies, solicits, and cultivates community partnerships and collaborations to assist in the development and growth of the program. Develops the metrics to identify and measure the…