Senior Manager, Video Copywriting

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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

$110,000 - $135,000 per year

• 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
• High proficiency in writing compelling video scripts for platforms like Tik Tok, Reels, and You Tube

Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.

• Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
• Develop, refine, and scale positioning playbooks that guide high‑performing, conversion-focused copywriting
• Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance

• Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
  
  Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations
  
  Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments Innovation & Opportunity Sourcing
  • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
  • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
  Video Scriptwriting & Compliance Alignment
  • Lead the development of compelling video scripts that drive performance and meet compliance standards
  • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
  • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
  Team & Resource Management
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
  • Own the budget and resource allocation for writing support while maximizing ROI
  • Build systems, workflows, and training resources to improve creative operations and knowledge sharing
  COMPETENCIES
  • Strategic Copy Leadership
  • Analytical & Results-Driven
  • Creative Excellence
  • Collaborative
  • Proactive & Insightful
  • Mentorship & Ownership
  COMPENSATION PACKAGE

  Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; once hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.

  EEO STATEMENT

  We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.