Senior Marketing Manager

Position Summary

The Senior Marketing Manager is a strategic and execution-oriented leader responsible for owning the end-to-end marketing lifecycle—from market insight and positioning (upstream) through commercial execution and growth (downstream). In addition to Marketing, this individual will lead pricing strategy and serves as a key partner to Product Management, Sales, Mar Com and Customer Service to drive sustainable revenue growth.

This is a player–coach role requiring strong mentoring and team building skills, cross-functional leadership, and the ability to translate strategy into measurable commercial impact.

__X___ Has Direct Reports ____ Does Not Have Direct Reports*

This role manages a team of Marketing Managers and one Pricing Manager.

• Lead market, customer, and competitive analysis to inform segmentation, ICP definition, and growth opportunities.
• Own value proposition development, positioning, and messaging frameworks across products and solutions.
• Partner with Product Management and Engineering to influence roadmap prioritization based on market and customer insight.
• Define and maintain go-to-market strategy for new products, features, and market expansions.

• Oversee development and execution of integrated marketing plans that drive demand, pipeline, and revenue.
• Guide Marketing Managers across key functional areas (e.g., product marketing, demand generation, content, field marketing).
• Ensure consistent messaging across campaigns, sales enablement, digital channels, and customer communications.
• Partner with Sales leadership to align on sales motions, plays, and pipeline goals.

• Own pricing strategy, including value-based pricing, discount frameworks, and deal governance.
• Conduct pricing analysis, willingness-to-pay research, and competitive benchmarking.
• Partner with Product Management, Finance, and Sales to ensure pricing supports margin, growth, and customer value.
• Develop pricing tools, guidelines, and enablement for Sales and Commercial teams.

• Oversee creation of sales enablement assets (pitch decks, battle cards, messaging guides, case studies).
• Support launches with clear positioning, pricing, and field readiness.
• Ensure tight feedback loops between Sales, Marketing, and Product Management.

• Manage, mentor, and develop a team of Marketing and Pricing Managers.
• Set clear goals, priorities, and performance expectations.
• Act as a trusted partner to Product, Sales, Finance, and Customer Success.
• Influence without authority in a matrixed organization.

• Define success metrics across upstream and downstream activities.
• Track and report on KPIs such as pipeline contribution, conversion rates, win/loss insights, and pricing performance.
• Continuously refine strategy based on data, customer feedback, and market changes.

• Bachelor’s degree in business or related field is required. MBA is preferred.
• 7 to 10 years of experience in sales, marketing, or product management with 3‑5 years of experience managing both strategic and executional roles is required.
• Proven experience leading upstream (positioning, segmentation, GTM) and downstream (demand, enablement) marketing.
• Previous hands‑on ownership of pricing strategy.
• Experience managing and developing marketing managers.
• Strong cross‑functional leadership skills, especially with Product, Sales, and Finance.
• Data‑driven mindset with strong analytical and communication skills.
• Experience with in the medical device or life sciences markets with technical products is highly preferred.
• Excellent problem‑solving skills and written/verbal communication skills. Strong leadership and team building skills.
• Domestic and foreign travel as needed.

Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century, we’ve enabled engineering breakthroughs that make energy cleaner, transportation safer, medical treatments more effective, and manufacturing more efficient.

With…