SEO Specialist

# SEO Specialist

* Location:

* Delhi, India (On-site / Hybrid)

* Experience:

* 2–4 Years

* Employment Type:

* Full-Time

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- ## About the Role

We are looking for a results-driven
* SEO Specialist
* to join our growing marketing team in Delhi. You will be responsible for planning, implementing, and managing our SEO strategy to increase organic visibility, drive qualified traffic, and support overall business growth.

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- ##

Key Responsibilities

- Develop and execute on-page, off-page, and technical SEO strategies aligned with business goals.
- Conduct thorough keyword research, competitor analysis, and content gap analysis.
- Optimize website content, meta tags, headers, URLs, and internal linking structures.
- Perform regular technical SEO audits and coordinate with developers to resolve issues (crawlability, page speed, Core Web Vitals, schema markup, etc.).
- Build and manage high-quality backlink profiles through white-hat link-building techniques.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Collaborate with content, design, and development teams to ensure SEO best practices are embedded across all digital assets.
- Stay up to date with the latest Google algorithm updates, industry trends, and SEO best practices.
- Identify and implement strategies for local SEO where applicable.
- Present monthly performance reports with actionable insights to stakeholders.

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- ## Required

Skills & Qualifications

- * 2–4 years
* of hands-on experience in SEO (agency or in-house).
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools:
Google Analytics 4, Google Search Console, SEMrush / Ahrefs / Moz.
- Solid knowledge of HTML/CSS basics as they relate to SEO.

- Experience with CMS platforms such as Word Press, Shopify, or similar.
- Familiarity with Core Web Vitals, structured data/schema, and technical SEO auditing.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines independently.

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- ## Good to Have

- Experience with e-commerce SEO or local SEO campaigns.
- Basic knowledge of paid search (Google Ads) for integrated strategy.
- Familiarity with Python or Excel for data analysis.
- Prior experience working with international or multilingual SEO.

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- ##

What We Offer

- Competitive salary (as per industry standards & experience).
- Hybrid/flexible work arrangements.
- Health insurance & other benefits.
- Learning & development budget for certifications and tools.
- A collaborative, growth-oriented work environment.