Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

PJ Fitzpatrick is a home improvement company that provides residential exterior and interior renovation services, including roofing, siding, windows, doors, gutters, and bath solutions. Founded with a focus on quality workmanship and dependable service, the company has grown into a trusted name for homeowners seeking durable, long-lasting improvements. PJ Fitzpatrick is known for its customer-first approach, professional installations, and commitment to standing behind its work across the regions it serves.

$55,000.00/yr - $65,000.00/yr

• Build, launch, and optimize lifecycle campaigns including onboarding, post-install, inactive/reactivation, win-back, and loyalty
• Create segmentation to deliver personalized, high-performing messaging
• Own end-to-end execution lifecycle campaigns—segmentation, build, QA, scheduling, deployment, and performance analysis
• Write copy and create design for assets that align with brand voice and lifecycle goals
• Maintain list hygiene by updating unsubscribe lists and identifying customers that qualify for multiple campaigns within the same timeframe

• Track and report on campaign performance
• Provide recommendations to continuously improve customer journey and channel effectiveness
• Develop A/B and multivariate tests to improve open rates, clicks, conversions, and retention metrics

Assist the marketing team with additional tasks as needed.

• 2-4+ years of experience in lifecycle/retention marketing, CRM marketing, email/SMS marketing, or marketing automation
• Hands-on experience with CRM and marketing automation tools (Klaviyo, Hub Spot, Salesforce Marketing Cloud, Marketo, Iterable, etc.)
• Strong understanding of customer segmentation, behavioral triggers, CAN-SPAM and TCPA rules
• Basic graphic design and email template creation skills
• Familiarity with A/B testing and campaign analysis methodologies
• Comfortable merging and analyzing data and reporting insights using Excel, Google Analytics, Looker, Power BI, or similar tools
• Excellent copywriting and communication skills with strong attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment

• Experience in home services, e-commerce, subscription services, or another customer lifecycle-heavy industry
• Experience with SMS platforms and deliverability best practices

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life Insurance
• 401(k) with Company Match
• Paid Training
• PTO
• Floating Holiday
• PTO on your Birthday

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: IT Services and IT Consulting