Digital Marketing Manager

Company Overview Artemax is a dynamic and innovative manufacturing company committed to both quality and customer satisfaction. Providing superior wristbands and identification products, applications and services to customers and exciting events worldwide, our focus on excellence extends beyond our products to encompass our workplace culture as well. With a wealth of history and expertise, Artemax is dedicated to creating opportunity and growth for every employee.

We are seeking an experienced Digital Marketing Manager to lead and execute our digital growth strategy across paid media, email marketing, SEO, and organic digital channels. This role requires a data-driven, performance-focused marketer who can combine strategic vision and analysis with hands-on campaign management. You will be responsible for driving measurable business results through acquisition, engagement, and retention while also building long-term digital brand equity.

The ideal candidate is equally comfortable setting strategy, managing budgets, and rolling up their sleeves to optimize campaigns. You will collaborate closely with internal teams, agency partners, and cross-functional stakeholders to ensure our digital presence is innovative, effective, and continuously optimized.

• Email & Lifecycle Marketing
  • Lead email marketing strategy and execution including campaign planning, segmentation, personalization, and testing for all Artemax brands
  • Build automated lifecycle programs (welcome, nurture, abandoned cart, win-back, re-engagement, etc.)
  • Collaborate with design and content teams to deliver high-performing creative and copy
  • Monitor KPIs (open rates, CTR, conversions) and optimize campaigns accordingly
  • Own email and SMS sign-ups for each of Artemax’s brand websites to drive email customer base
• Paid Media (Performance Marketing)
  • Oversee paid advertising funnel and campaigns with our 3rd party vendors across Google Ads, Meta, Linked In, and other platforms
  • Develop best practices internally with graphic design for continuous high-performing ads across all platforms
  • Manage media budgets for all brands (seven figures+) and continuously optimize ROI, CAC, and LTV
  • Oversee creative testing, audience targeting, bid strategy, and remarketing campaigns
  • Collaborate with agencies or external partners to maximize campaign performance
• Organic Growth (SEO & Content)
  • Oversee and execute SEO strategy including keyword research, on-page optimization, technical SEO, and link-building
  • Partner with content and web teams to ensure SEO best practices are embedded in copy, blogs, landing pages, and site architecture
  • Monitor organic search performance and identify opportunities for growth
  • Ensure integration of SEO with social and content strategies for maximum visibility
  • Monitor and optimize our product listing in agentic storefronts to improve our customer experience
• Analytics & Optimization
  • Manage digital dashboards and track KPIs across all channels
  • Use advanced analytics, attribution modeling, and BI/reporting tools (Google Analytics, Looker, Tableau, etc.) to assess performance
  • Conduct ongoing A/B and multivariate testing across ad creative, email, and landing pages
  • Translate insights into clear recommendations for optimization and budget reallocations
  • Build and maintain customer segments for email and paid advertising channels to better serve our customers with more relevant content
• Cross-Functional Collaboration
  • Partner with creative, product, and sales teams to ensure digital campaigns align with broader business initiatives
  • Coordinate with external agencies and technology partners to enhance channel performance
  • Act as a thought leader within the organization on digital best practices and trends

This list of responsibilities is not all inclusive and is subject to expansion to encompass additional duties and responsibilities as determined by management as needed.

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 5–7+ years of hands-on digital marketing experience with proven success in paid media, email, and SEO.
• Strong track record of performance marketing success with measurable…