Sr. Manager, Trade Marketing - Sweet Portfolio

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This role is responsible for leading sales & execution strategy for the Mondelez Sweet Portfolio (Cookies) across the full set of commercial sales levers (Distribution, Shelving, Merchandising, Pricing) in partnership with the broader Marketing and Sales Strategy & Planning cross‑functional team. The primary focus is to ensure growth and market share sufficiency for the MDLZ Cookie Portfolio by Channel/Class of Trade.

This leadership role ensures alignment between commercial plans, innovation, and operational excellence. The ideal candidate will possess strong business acumen, account management experience, customer planning experience, and will be a key contributor to the overall Enterprise Business Planning (EBP) process. The role will have a specific channel assignment driving application of plans for the assigned business and serve as a brand steward, influencing commercial brand strategy, portfolio management and commercialization, as well as the business plan delivery for an 18‑24‑month horizon.

Requires strong leadership, analytical skills, and the ability to influence stakeholders across various functions.

• Deliver In‑Year AC Sufficiency:
  Manage risks and opportunities (RO) and integrate them into the IBP process to ensure achievement of Annual Contract (AC) targets.
• Monthly Category Guidance – input to EBP:
  Provide direction based on APEX insights to guide monthly category input to future plan.
• Monthly APEX Snapshot:
  Partner with CBT to ensure clear understanding of APEX plans, including YOY calendars, key risks and opportunities.
• O& R influence into the EBP Process, including collaboration with CBT, Finance and RGM who owns the IFR (incremental fund request) process.
• Customer Authorization/Delist Changes:
  Manage customer authorization processes and delisting changes as input to category business plan.
• VOC (Voice of Customer):
  Gather and disseminate customer strategies and competitive intelligence through the CBT.
• Monthly/Bi‑Monthly CBT Connects:
  Facilitate regular communication and collaboration within the CBT.
• TDP Customer Forecast into EBP:
  Integrate the Trade Development Plan (TDP) customer forecast into the EBP process.
• Pacing Review:
  Regularly review pacing against targets and identify areas for improvement.
• S&O Updates:
  Provide updates on Sales and Operations Execution (S&O).

• Channel/Customer Strategy:
  Develop and refine channel and customer strategies to deliver multi‑year strategic plan targets and influence portfolio commercialization agenda.
• Deliver Next Year Annual Plan:
  Develop category plan actionable by channel via Customer Category Vision (CCV) that delivers growth consistent with category story and following year AC.
• Customer Planning/T2T/Innovation Meetings:
  Lead and participate in customer planning meetings, Top‑to‑Top (T2T) meetings, and innovation discussions.
• i2M Process:
  Support I2M Process by providing critical sales input into timing, customer requirements and validate/align NIM assumptions.
• AC Planning/Check‑In Support:
  Align activities with the Annual Contract for assigned Brand responsibility and conduct regular check‑ins.
• Customer Planning/Innovation Meeting:
  Facilitate customer planning and innovation meetings.
• Channel Blueprints – PICOS/MSL/Toolbox:
  Contribute to the development and utilization of PICOS, Marketing Sales Linkage (MSL) and other relevant tools.
• Omni Activation:
  Partner with colleagues in Omni Marketing and In‑Store Merchandising to deliver engaging shopper program plan (including display unit plan).

• Category development, key account and market insight analysis and delivering growth through category leadership.
• Be seen as the Category expert internally and create compelling, actionable & measurable category plans.
• Delivering strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets.
• Influence stakeholders and interacting effectively with others, with the courage and…