Senior Director, Sales - Shark Beauty

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Commercial / Sales – Shark Beauty

Location:

U.S.

-based (NYC or Needham)

The Senior Director of Beauty Sales will lead and scale Shark Ninja’s Beauty category across key U.S. retail partners, with a strong focus on prestige and specialty channels such as Ulta, Sephora, and emerging beauty retailers in North America. This role owns topline growth, retail strategy, and execution across the Beauty portfolio, partnering closely with Marketing, Strategic Sales and Analytics, Product Development, Supply Chain, and Finance.

The ideal leader brings a general-manager mindset, strong retailer relationships, and the ability to translate innovation and brand storytelling into sustained sell-in and sell-through performance. This role plays a critical part in shaping Shark Beauty’s go-to-market and category leadership.

• Own and deliver sales, revenue, and profitability targets for Shark Ninja’s Beauty category across assigned retail partners
• Develop and execute long-range retail strategies for prestige and specialty beauty channels, including assortment, pricing, promotional, and launch plans
• Act as the senior commercial lead for key beauty retail partners (e.g., Ulta, Sephora), building trusted executive-level relationships
• Work with Strategic Sales to develop the winning playbook (go-to-market) for Shark Beauty across the North American retail landscape
• Partner with Brand Marketing and Category teams to deliver compelling sell-in stories rooted in consumer insights, innovation and performance claims
• Lead retail launch execution for new products, ensuring excellence across in-store, digital shelf, merchandising, and education
• Drive robust social/affiliate and retail media spend campaigns focused on driving traffic and profitable conversion for our brands across your strategic retailers
• Instill disciplined forecasting, demand planning, and inventory alignment to support rapid growth and minimize risk
• Collaborate cross-functionally to align product roadmaps, retailer requirements and go-to-market timing
• Analyze POS, market trends and competitive dynamics to identify growth opportunities and course-correct as needed
• Build, coach, and develop a high-performing Beauty sales team with clear accountability and growth mindset
• Represent the voice of the retailer internally while advocating for Shark Ninja’s strategic priorities externally

• 10+ years of progressive sales or commercial leadership experience within CPG, consumer electronics, or beauty
• Proven success driving growth with national retailers, ideally within prestige, specialty or omni-channel environments
• Strong general-manager mindset with demonstrated ownership of revenue, margin and forecasting outcomes
• Experience leading complex retail negotiations, joint business planning and executive-level customer relationships
• Exceptional analytical and financial acumen, with the ability to translate data into clear commercial actions
• Demonstrated ability to lead, inspire and scale high-performing teams in fast-paced environments
• Excellent communication and influence skills across internal and external stakeholders

• Experience working with beauty, beauty tech or adjacent innovation‑led categories
• Familiarity with prestige beauty retail dynamics, including assortment curation, education and in‑store experience
• Strong hands‑on demand generation experience with social, digital and affiliate marketing
• Experience supporting rapid…