Manager, Affiliate Marketing – Canada DTC

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

This role is based in our Needham, MA office.

As the Affiliate Marketing Manager at Shark Ninja, you will be instrumental in managing, expanding, and optimizing our affiliate program to support our owned and operated websites. Your efforts will directly contribute to brand growth and DTC (Direct-to-Consumer) revenue. You will collaborate with teams across Performance Media, PR, Brand Marketing, Analytics, and Creative to ensure aligned, full-funnel messaging. This role offers an opportunity to lead a high-performing, revenue-driving channel that’s experiencing strong, consistent growth.

You are data-driven, build strong relationships, and are focused on achieving set goals. You will pivot quickly, test and learn, share insights, and relentlessly optimize as part of your daily routine. This role will support the Canada business and Canadian region.

• Manage and Scale the Affiliate Program:
  Oversee day-to-day operations of the affiliate program, including partner recruitment, onboarding, and relationship management to drive growth across Shark Ninja’s owned and operated DTC sites.
• Affiliate Strategy Development:
  Develop and execute strategies to diversify the affiliate portfolio, identifying opportunities across content creators, coupon sites, loyalty partners, influencers, and emerging affiliate types.
• Performance Analysis and Optimization:
  Monitor affiliate performance metrics, analyze campaign data, and generate actionable insights to continuously improve ROI and efficiency.
• Budget Management:
  Manage the affiliate marketing budget, including partner payouts, technology/platform costs, and campaign incentives, ensuring cost-effective performance.
• Full-Funnel Campaign Support:
  Support full-funnel marketing efforts by ensuring affiliate strategies align with broader digital marketing initiatives and brand objectives.
• Compliance and Brand Integrity:
  Ensure all affiliate content aligns with Shark Ninja’s brand guidelines, FTC regulations, and legal standards.
• Competitive Benchmarking:
  Stay current on industry trends, competitor activity, and affiliate innovations to identify new opportunities and stay ahead of the curve.
• Reporting & Stakeholder Communication:
  Deliver regular performance reports and insights to internal stakeholders, demonstrating the channel’s impact on revenue and brand growth.

• Strong relationship building and communication skills with the ability to influence and inspire internal and external partners
• Experience supporting the Canadian region is required
• Fluency in French is preferred
• Experience driving cross-functional initiatives with global teams and external collaborators
• Strategic thinker with the ability to connect the dots between brand, product, and consumer needs
• Strong organizational skills and project management expertise across multiple complex initiatives
• Passion for brand storytelling, innovation, and consumer-centric marketing
• Analytical mindset with experience evaluating campaign and partner performance using data
• Creative problem solver with a bias toward action
• Comfortable working in a fast paced, dynamic environment

• 5+ years in Affiliate Marketing with proven experience managing an affiliate program, ideally in a consumer goods, e-commerce, or DTC environment
• Affiliate Network Expertise:
  Hands-on experience with major affiliate platforms (e.g., Impact, Rakuten, CJ Affiliate, Share
  
  ASale, Awin). Experience launching or scaling programs on these platforms is highly valuable
• Affiliate Agency Experience Preferred
• Partner Development & Relationship Management:
  Track…