SEO Manager

Responsibilities

• Actioning initiatives from the SEO roadmap for Shark Ninja websites in US and Canada
• Undertake regular site crawls and technical audits to identify areas for on-site improvement
• Implement technical optimizations across the Shark and Ninja websites via the CMS or dedicated stakeholders, and in collaboration with the Development as required
• Work closely with the Development and Experience team to advise on the SEO impact of site changes
• Monitor and produce regular and ad-hoc reports on search rankings and competitor landscape
• Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1’s and other on-page content changes to drive performance
• Work with Marketing teams to transform keyword research and competitor gap analysis for new and existing product ranges into actionable briefs, identifying opportunities to drive relevant organic traffic
• Report on success and failure with weekly, monthly and quarterly metrics reporting, giving insight to key business stakeholders
• Advocate SEO best practices and the benefits of SEO to the wider team
• Maintain an up-to-date understanding of the current state of SEO across: technical SEO, on-page/content optimization, inbound-linking & authority development

• 3-5 years in an SEO role
• A solid understanding of SEO and demonstrable success, ideally in a fast-paced environment
• Ability to work autonomously and own projects from start to finish
• Deep understanding of the SEO process, including on page and off page
• Strong experience with industry-standard tools such as Ahrefs, Moz, SEMrush, Google Search Console, Google Analytics, Page Speed Insights , and more
• Ability to manage and prioritize multiple projects with strong organizational skills
• Excellent knowledge of search engine criteria/algorithm updates (Panda, Penguin)
• Fundamental understanding of HTML, CSS, and Java Script
• Ability to devise creative SEO solutions across complex websites
• Excellent written and verbal communication skills
• Bilingual / French is plus but not required

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off
• company holidays
• parential leave
• identity theft protection
• pet insurance
• pre-paid legal insurance
• back-up child and eldercare days
• product discounts
• referral bonus program