Chief Marketing Officer; CMO

IDC
Chief Marketing Officer (CMO)
US-
- Job :
Type: Regular (Full Time)
# of Openings: 1
Category: Marketing
IDC Overview

We are seeking a transformational Chief Marketing Officer to build marketing into a measurable revenue engine and establish our brand as the definitive authority in AI-era intelligence.

We are looking for an AI-native, technology-savvy, highly digital marketing leader who combines strategic vision with hands‑on operational depth. The ideal candidate is comfortable operating as a “CMO‑1” builder — someone who can architect modern systems while personally driving execution during transformation.

The CMO will modernize our brand positioning, design scalable demand generation, and enable sales through AI‑powered, data‑driven marketing infrastructure.

• Hands‑on experience building marketing systems using multi‑LLM architecture, generative engine optimization (GEO), intelligent workflows, and predictive analytics to drive pipeline
• Proficient with GEO strategies to ensure IDC intelligence appears prominently in AI‑generated responses and summaries
• Understands how to market AI‑enabled intelligence products to AI‑savvy tech vendor buyers and IT Buyers who increasingly rely on LLM‑mediated discovery
• Proven ability to leverage modern martech stack (ABM platforms, attribution models, precision targeting) for measurable business impact, not just tool adoption

• Built demand generation engines that consistently deliver qualified pipeline to tech vendor clients across enterprise and digital motions
• Track record repositioning B2B tech/data brands against entrenched competitors with measurable market share gains
• Experience marketing to technology companies and IT organizations as buyers, understanding their unique intelligence and research needs
• Comfort with emerging discovery channels beyond traditional SEO/SEM

• Designed and executed co‑marketing programs with technology partners that drive mutual revenue growth
• Experience building joint GTM initiatives with major AI platform players and tech vendors
• Track record managing partner marketing across US and international markets, particularly China
• Ability to structure win‑win marketing agreements that accelerate pipeline for both parties

• Translated complex intelligence/data offerings into compelling value propositions for tech vendors and IT Buyers C‑suite and strategy leaders
• Built thought leadership programs that establish market authority and shorten sales cycles with tech companies
• Comfortable packaging research and insights into formats that drive organic demand and AI agent discoverability

• Works closely with Product and Research teams to influence product marketing, including positioning, messaging, packaging, pricing narratives and go‑to‑market strategy.
• Establishes product marketing as a connective layer between product innovation, sales execution and market demand
• Drives successful launches of new intelligence products, platforms, and AI enabled capabilities with clear market narratives and adoption metrics
• Ensures continuous feedback loops between customers, sales, marketing, and product teams to inform roadmap differentiation

• Owns the strategic narrative of the company internally and externally, ensuring clarity, alignment, and consistency across all audiences
• Partners closely with executive leadership to shape and communicate company strategy, priorities, and market vision to employees
• Build strong internal communications frameworks that connect product innovation, strategy, and revenue goals across teams
• Oversee external communications, including brand messaging, executive visibility, media, analyst engagement, and market storytelling

• 12+ years marketing leadership with demonstrable revenue impact
• Background in B2B technology, SaaS, data/intelligence, or research/advisory with focus on tech vendor clients
• Scaled marketing through company transformation or significant growth phase
• Deep fluency with how tech companies buy intelligence, research,…