Global Director, Creative & Analytics

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and expanding into multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts, the company employs more than 4,100 associates and sells its products at key retailers, online and offline, and through distributors around the world.

The Director of Creative Performance & Analytics is a global leadership role responsible for elevating how creative effectiveness is measured, understood, and optimized across the full funnel. This role sits at the intersection of data, creativity, and culture—partnering closely with Creative, Consumer Insights (CI), Media & Analytics, Marketing/IMC, and Social teams to ensure creative work drives both brand relevance and commercial impact.

This leader will report into the SVP, Creative Services and build and scale a Creative Performance and Analytics function from the ground up, developing new frameworks, tools, and ways of working that go far beyond standard metrics like CTR and view rates. The goal: generate actionable creative insights that directly inform ideation, execution, and evolution of creative work, pre‑launch and in‑market, across global markets.

• Define and lead the global creative performance and analytics measurement strategy across all channels and platforms.
• Establish best‑in‑class frameworks for evaluating creative effectiveness across the full funnel, from awareness and consideration to conversion and long‑term brand impact.
• Elevate deep creative diagnostics that connect creative choices to sales performance, brand lift, and cultural relevance and translate these insights to creative teams for action.

• Partner closely with Consumer Insights & Strategy teams to inform creative development before launch.
• Translate qualitative and quantitative insights into clear, actionable guidance for creative teams during ideation and concept development.
• Help creative teams understand what will resonate with consumers and culture before creative goes live.

• Lead post‑launch creative performance analysis across global markets and platforms working with Media & Analytics teams.
• Identify what is working, why it’s working, and how creative can be optimized, evolved, or scaled.
• Deliver concise, compelling recommendations that creative teams can act on quickly.

• Act as a strategic partner to Creative Leads and teams, embedded in the creative process—not a downstream reporting function.
• Collaborate closely with Media, Analytics, Marketing/IMC, and Social teams to ensure alignment between creative, media strategy, and performance goals.
• Serve as a trusted advisor to senior leadership on creative effectiveness and investment decisions.

• Build and lead a high‑performing Creative Performance team from the ground up.
• Define roles, capabilities, and career paths while fostering a culture that blends analytical rigor with creative curiosity.
• Mentor team members to think like creative strategists, not just analysts.

• Bring deep knowledge of media platforms, creative performance tools, and emerging AI capabilities.
• Identify and implement tools, methodologies, and AI‑driven solutions that increase efficiency, speed, and creative impact.
• Stay ahead of industry trends in creative measurement, experimentation, and optimization.

• 8+ years of experience in analytics, performance, or measurement with a strong focus on creative effectiveness.
• Proven experience analyzing creative performance across multiple channels and platforms, including digital, social, and emerging media.
• Demonstrated ability to translate data into clear, compelling creative recommendations.
• Strong understanding of how creative drives…