Key Account Manager; Modern Trade #ESY

• Manage end-to-end relationships with assigned key accounts (modern trade, pharmacy, specialty baby stores)
• Develop annual joint business plans (JBP) including sales targets, promotions, listings, and activations
• Negotiate pricing, trade terms, promotions, listing fees, and shelf space
• Drive distribution expansion for new launches (e.g. puffs, rusks, yogurt melts)
• Plan and execute in-store promotions, sampling, and seasonal campaigns
• Monitor sell-in / sell-out, stock levels, and forecast demand accurately
• Work closely with marketing, supply chain, and regulatory teams
• Track competitor activities, pricing, and category trends
• Ensure compliance with local regulations (e.g. infant food marketing restrictions)
• Expand to new channels

• Hospitals, maternity clinics, confinement centres
• Childcare centres & early learning institutions
• Corporate gifting / wellness programs
• Inventory planning and AR

Interested candidates, please email your resume to

Anna See Sing Yee

CEI Reg R

Recruit Express Pte Ltd

EA License No: 99C4599

We regret that only shortlisted candidates will be contacted