Game Ad Optimization Specialist

Responsibilities：

• Lead user acquisition (UA) and growth initiatives for game products across global channels, with full-cycle accountability for performance outcomes.
• Develop and execute tailored UA strategies based on product characteristics and market dynamics, ensuring successful implementation.
• Create high-converting ad creatives aligned with target markets and product positioning, leveraging strong creative intuition.
• Demonstrate data sensitivity by continuously monitoring campaign metrics, enabling timely identification and escalation of performance issues.

Qualifications：

• Strong sense of responsibility, meticulous work ethic, and results-driven mindset.
• English Proficiency:
  Excellent reading and writing skills (primary work scenarios include English-only advertising platforms and independent creation of English ad copy).
• Proven data sensitivity and basic data analysis capabilities to inform decision-making.
• Open-minded and receptive to diverse perspectives, with the ability to challenge conventional thinking.
• Proactive and ambitious, continuously seeking opportunities for business breakthroughs and growth.

We specialize in global casual games. As we undergo rapid business expansion, we have multiple openings available and are actively seeking top-tier talent across the industry!