Senior Manager, Alternative Monetization & Lifecycle Marketing

Who we are

At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.

We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we’ll be making as well as the overall direction of the company. If you’re passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.

At Fortis, we believe that long‑term success is built on a deep, persistent relationship with our players. As Senior Manager, Alternative Monetization & Lifecycle Marketing, you will be a central pillar of our Player Growth organization, owning the strategies that drive value beyond traditional in‑game stores.

You will lead the commercial strategy behind our Webstore, scale and evolve our Loyalty Program, and optimize our proprietary Network to enable seamless cross‑promotion across the Fortis portfolio. This role sits at the intersection of CRM, product monetization, and growth infrastructure, requiring both strategic vision and operational excellence.

You will collaborate closely with Game Teams, Ad Monetization, Community, Data Science, and Engineering to ensure our engagement systems are technically robust, commercially impactful, and player‑first.

Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions for highly engaged players and increasing awareness and usage across our portfolio.

Identify and oversee alternative revenue initiatives that complement the player experience while generating meaningful business growth beyond traditional in‑app purchases.

Own the end‑to‑end lifecycle strategy, building “always‑on” onboarding, engagement, and re‑engagement journeys across push, email, and additional channels to maximize retention and lifetime value.

Champion the adoption of our centralized player identity system, enabling personalized experiences, unified player profiles, and cross‑game rewards across the Fortis ecosystem.

Design and scale a comprehensive loyalty framework that rewards long‑term engagement and increases portfolio‑wide LTV.

Manage and optimize our proprietary cross‑promotion engine to move players effectively between Fortis titles, reduce churn, and strengthen overall portfolio performance.

Ensure the technical health and scalability of our CRM and marketing stack, maintaining strong deliverability, data integrity, and operational excellence across all engagement channels.

Build strong cross‑functional alignment to ensure campaigns resonate with players and are deeply integrated with game strategy and monetization systems.

Deep expertise across both CRM/Lifecycle Marketing and Product Monetization within mobile gaming, with the ability to connect engagement systems to commercial impact.

Proven experience driving adoption of web‑based stores, loyalty platforms, or direct‑to‑consumer initiatives in a mobile‑first environment.

Strong understanding of the mobile gaming ecosystem and the use of first‑party data to move players across titles and maximize portfolio‑wide LTV.

Demonstrated success leading marketing technology initiatives, including email operations, marketing data integrations, and customer engagement platforms (ESP and related systems).

Experience building and managing segmentation frameworks across multiple channels and data sources, including triggered journeys and behavior‑based campaigns.

Hands‑on experience driving SMS/MMS, push notifications, in‑app messaging, and journey‑based campaigns across multiple engagement channels.

Familiarity with CDP solutions (externally built or internal), and strong…