Global Retention Executive

Reporting to the Global Retention Manager, the Global Retention Officer plays a key role in delivering Animals Asia’s global Individual Giving donor retention program and strategy, supporting the engagement, stewardship and long-term value of supporters worldwide.

The role is responsible for supporting the planning, delivery and optimisation of multi-channel retention activity, ensuring consistently high-quality supporter experiences that drive strong fundraising performance and return on investment. Working closely with colleagues across Individual Giving, Communications, Data, Insight and Technology (DT&I), Production and Programs teams, the Global Retention Officer helps bring compelling stories into fundraising appeals and stewardship communications, strengthening supporter engagement across both offline and online channels.

The role supports traditional offline fundraising activity, such as direct mail and telemarketing, by assisting with creative development, copy and content coordination, and ensuring alignment of themes and propositions across channels and to the wider organisation. In parallel, the role plays a hands-on part in delivering digital retention activities, including building and testing donation pages, landing pages and warm supporter emails that are optimised for engagement and conversion.

As part of the Global Individual Giving team, the Global Retention Officer contributes to fundraising activity across multiple international markets, supporting localisation, translation and culturally relevant supporter journeys. The role is highly collaborative and data-informed, working closely with the Global Retention Manager and Data Insights Analyst to monitor performance, apply learning and continuously improve retention outcomes.

This role is ideal for an organised, proactive and supporter-focused fundraiser with a passion for animal welfare, who is eager to develop their skills in global donor retention and contribute to meaningful, life-changing work for animals across Asia.

1. Fundraising and Donor Retention Delivery

• Support the delivery of the global Individual Giving and donor retention strategy, contributing to the planning and delivery of retention activities, including cash appeals, stewardship and impact reporting.
• Work closely with the Global Retention Manager to implement, optimise and evaluate donor retention campaigns across direct mail and email.
• Assist in the end-to-end delivery of retention campaigns, including timelines, asset coordination, approvals and post-campaign review.
• Ensure all retention activity is relevant, timely and aligned to the supporter journey, with a strong focus on long-term donor engagement and lifetime value.
• Take ownership of ad hoc retention projects and campaigns, ensuring delivery to agreed objectives, timelines and quality standards.

2. Digital Campaign Delivery & Optimisation

• Write supporter-focused copy for web pages and email, ensuring content is clear, engaging and aligned to donor motivations, brand tone and retention objectives.
• In collaboration with the Global Retention Manager, build, test and publish donation pages and landing pages using Word Press, Engaging Networks and Fundraise Up.
• Support the designing, building, testing and deployment of warm donor email campaigns within Engaging Networks, ensuring accuracy, functionality and strong supporter experience.
• Work with the Global Retention Manager and the Production Team to ensure digital assets are correctly briefed, delivered and implemented.
• In collaboration with the Global Acquisition Officer, A/B test and optimise email, donation and landing pages to improve engagement and conversion.
• Ensure all content complies with brand guidelines, legal, data protection and accessibility best practices.

3. Process Improvement & Best Practice

• Actively identify opportunities to improve efficiency, systems and ways of working within retention activity.
• Support the development and maintenance of shared content libraries, filing systems and documentation.
• Keep up to date with fundraising, retention and digital best practice, including trends in email, donation pages and direct mail.
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