Digital Marketing Generalist

Location:

Navi Mumbai, India

Department:  Marketing

Role Overview

We are seeking a dynamic digital marketing generalist to accelerate our digital presence and lead generation efforts across the B2B buyer journey. The ideal candidate will be a hands-on marketer with a strong foundation in digital channels (search, social, paid, etc.), experience with martech platforms, and an analytical mindset. Experience in industrial and SaaS sectors preferred. A digital ninja who can whip up landing pages, to complex reports in a jiffy

Key Responsibilities:

Plan, execute, and optimize multi-channel digital campaigns for lead generation and brand visibility in target industries
Manage and grow website and other digital properties
Manage on-page and off-page SEO, conduct keyword research, collaborate with content teams and optimize landing pages for conversion
Leverage marketing automation,CRM and analytics platforms to measure, optimize and scale digital campaigns and processes
Track KPIs (traffic, leads, engagement, conversion rates, ORM), prepare reports & dashboards, analyze funnel performance, and make data-driven recommendations
Coordinate with sales, product, and content teams to align campaigns with business priorities and industry events
Monitor industry trends, competitor activities, and digital benchmarks to identify growth opportunities
Test new channels, tactics, and content formats to improve pipeline velocity and marketing ROI
Manage billing & vendors on day-to-day basis

Required Skills & Experience

Minimum 5-6 years' hands-on experience in B2B digital marketing
Proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google Ads, Linked In Campaign Manager, and email automation platforms
Experience managing and reporting on multi-channel digital campaigns
Familiarity with martech stacks (CRM, MAP, analytics), basic HTML/CMS usage & knowledge of CMS frameworks and platforms
Excellent analytical, organizational, and project management skills
Ability to work independently in a fast-paced, growth-oriented environment

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