Sales Counselor

Sales Counselor – Senior Living
Charter Senior Living of Naugatuck | Naugatuck, CT

Charter Senior Living of Naugatuck is seeking a motivated, relationship-driven Sales Counselor to join our growing team. If you have a passion for helping seniors and families navigate important life decisions and thrive in a consultative sales environment, this is an opportunity to build a meaningful career while making a real impact.

At Charter, our mission, To Enhance the Human Spirit, guides everything we do. We are committed not only to enriching the lives of our residents but also to supporting our team members with growth opportunities, stability, and a workplace where your contributions are valued.

• Get paid today with Zay Zoon

• Flexible schedules

• Free medical insurance plan

• Paid training, paid time off, and holiday pay

• Medical, dental, and vision insurance options

• Perfect attendance bonus up to $100 per month

• Referral bonus program

• Career growth and advancement opportunities

• Reliable hours and stable schedule

• Supportive environment where your voice is heard and respected

The Sales Counselor is responsible, under the direction of the Sales and Marketing Director, for driving and sustaining community occupancy through lead generation, tours, relationship building, and consistent follow-up.

This role requires a self-motivated, organized, and professional sales professional who can build trust with prospective residents and families while managing multiple prospects through the sales pipeline. The ideal candidate demonstrates sound judgment, strong closing skills, and a genuine passion for serving seniors.

• Generate and manage qualified leads through outreach, networking, and community engagement

• Conduct personalized community tours that highlight lifestyle, services, and value

• Build strong relationships with prospective residents, families, and referral partners

• Maintain timely and consistent follow-up to move prospects through the sales funnel

• Accurately document sales activities and maintain CRM integrity

• Collaborate with operations to ensure a smooth and welcoming move-in experience

• Support community events, marketing initiatives, and occupancy goals

• Demonstrate professionalism, urgency, and accountability in achieving census targets

• Prior senior living, assisted living, healthcare, or hospitality sales experience preferred

• Proven ability to build relationships and close consultative sales

• Highly organized with strong time management skills

• Professional communication and presentation skills

• Self-starter who thrives in a goal-driven environment

• Compassionate approach when working with seniors and families

• Proficiency with CRM systems and Microsoft Office preferred

Our associates say it best:

“It truly feels like a family at Charter.”
“The residents are an extension of my family now.”
“Charter truly lives its mission and puts people first.”
“I love to connect and laugh with residents while doing meaningful work.”

If you are ready to grow your sales career while making a difference in the lives of seniors and their families, we encourage you to apply today.

Charter Senior Living is an Equal Opportunity Employer.