National Sales Manager

We are seeking an experienced National Sales Manager with a strong industrial background to lead sales efforts for SWI products for level controls. This role focuses on driving direct sales into OEM accounts, developing new markets, and expanding into emerging markets. The ideal candidate will have a deep understanding of industrial process applications and the ability to collaborate with engineering teams to deliver tailored solutions to customers.

• Develop and execute strategic sales plans to achieve revenue and growth targets across OEM and emerging markets
• Build and maintain strong relationships with key OEM accounts and channel partners
• Identify and develop new market opportunities for SWI products
• Understand customer process applications and work closely with internal engineering teams to propose optimal solutions
• Negotiate pricing and implement volume discount strategies while ensuring margin protection
• Monitor market trends, competitor activities, and customer needs to adjust strategies proactively
• Provide technical guidance and product expertise to customers and partners
• Prepare accurate sales forecasts and reports for senior management

• Bachelor’s degree in Engineering, Business, or a related field (or equivalent experience)
• Minimum of 7 years of industrial sales experience, preferably in process instrumentation or related sectors
• Proven track record of selling to key accounts and developing new markets
• Strong understanding of industrial process applications and ability to communicate technical concepts effectively
• Excellent negotiation and strategic pricing skills
• Proficiency in Microsoft Office and CRM software
• Willingness to travel up to 30% nationally
• Strong leadership, communication, and relationship-building skills