Growth Marketing Lead

About the Role

As the AI‑Driven Growth Marketing Lead
, you’ll be the strategic force advancing Kimedics’ demand generation, content engine, and market intelligence capabilities. You’ll own full-funnel marketing execution—powered by your mastery of tools like Claude, ChatGPT, Midjourney, and Hub Spot.

This is a high‑autonomy, high‑output role where you will collaborate directly with the President to shape our AI-enabled marketing strategy, elevate brand visibility, generate qualified pipeline, and accelerate revenue growth.

Content Production (35%)

• Produce a high volume of AI‑generated content: blogs, social, campaigns, visuals, and sales enablement.
• Build scalable content systems—prompt libraries, briefs, templates.
• Quickly generate A/B test variations and creative using AI.
• Publish weekly thought leadership and daily social content.
• Convert interviews into polished stories, testimonials, and case studies.

Demand Generation & Campaigns (30%)

• Build and optimize inbound/outbound campaigns to drive MQLs.
• Develop AI‑personalized ABM programs for top accounts.
• Launch fast‑iteration Hub Spot and Linked In sequences.
• Deliver high‑velocity creative for paid media.
• Own lead qualification, pipeline reporting, and the marketing-to-sales handoff.
• Conduct competitive intelligence on VMS and healthcare scheduling platforms.
• Analyze market trends, G2 reviews, CRM patterns, and SEO opportunities.
• Build rich buyer personas using AI-enhanced datasets.
• Convert insights into messaging, positioning, and content strategy.

Trade Shows & Events (10%)

• Own end-to-end trade show strategy—from pre-show marketing to post-event follow-up.
• Create all event assets using AI, including booth graphics and presentations.

Marketing Operations (5%)

• Partner with fractional marketing ops on Hub Spot optimization and attribution.
• Evaluate and implement new AI tools.
• Document workflows and manage the marketing budget.

• 5–8 years of B2B SaaS marketing experience, ideally including healthcare tech.
• Proven mastery of AI tools—portfolio of high-volume AI-generated work required.
• Strong healthcare familiarity to guide and quality‑check AI outputs.
• Hub Spot proficiency (certifications a plus).
• Ability to operate as an early-stage, highly autonomous marketer.

• A rapid creator who loves high output and experimentation
• Fluent in AI systems, prompt engineering, and multi‑tool workflows
• Analytical, resourceful, and highly self-directed
• Comfortable collaborating closely with Product, Sales, and Leadership
• Energized by ambiguity and fast-paced growth environments