Dir, Marketing & Digital Operations

Overview

Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. LP’s values-driven culture creates an environment where talented and hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work.

Since our founding in 1972, we’ve developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America. For more information, visit

Job Purpose

We are seeking a dynamic and strategic Director of Marketing Performance & Digital Operations to drive demand, pipeline volume and maximize return on marketing investment within LP’s top business segments. This high-visibility role will set vision and strategy, while reshaping a newly integrated organization, driving strategic cross-functional alignment, and delivering measurable business impact of marketing’s objectives.

The ideal candidate is a proven marketing delivery leader with deep experience in digital transformation, demand generation, financial modeling, and operational excellence. This role is accountable for measuring funnel performance of omni-channel campaigns, with a strong focus on leading data strategy for enhanced audience targeting and conversions. In addition, this role will set the strategic direction for LP’s digital experience, target martech stack and digital products & services roadmap, working in close partnership with IT, Sales Ops and Customer Support teams.

In This Position You Will Have The Opportunity To

• Develop and maintain a proforma-based investment model across the market to assess market potential, inform marketing mix modeling (MMM) and deliver marketing-attributed volume, revenue, and ROI targets.
• Apply differentiated investment strategies by market (national, regional, local, and scaled co-op programs) to drive integrated campaigns and pipeline performance, streamlining workflow in a way that minimizes administrative overhead and maximize impact with AOR
• Prioritize omni-channel campaigns and media spend in key “market ready” geographies based on stocking locations, product availability, trained installers and program adoption.
• Guide, prioritize and execute customer marketing requests in close collaboration with field sales team.
• Lead strategic alignment and cross-functional campaign activation with Brand, Product, Sales, CX, Finance, and IT to generate demand across all priority segments, audiences, and end-user groups to drive Value at Stake (VAS) targets.
• Ensure ease of onboarding into nurture campaigns for acquisition, conversion and retention across all segments, target audiences, geographies, product mix, code requirements, seasonality, etc.
• Lead establishment of probabilistic and deterministic pipeline forecasting model to align with IFM and VAS.
• Assess and refine marketing programs to deliver intended value, behaviors and ROI.

• Lead the establishment of a robust digital experience, platform & agile practice that leverages CX blueprints to align “above the line” and “below the line” initiatives for seamless execution.
• Oversee journey mapping, UI/UX design, business analysis, process management, agile ceremonies (stories, epics, design reviews), and resource allocation.
• Integrate and modernize the martech stack in a way that establishes a scaled orchestration engine while consolidating and maximizing the full capabilities across CMS, DAM, MAP, analytics, AI and other tools.
• Lead the development of the digital innovation roadmap for digital products & services, including the monetization of subscription as-a-service models in collaboration with finance.

• Establish a scalable marketing operations and services delivery model, roadmap, and measurement framework for sustained ongoing performance at each level of…