Senior Marketing Specialist

Senior Marketing Specialist – 1

Lod Events & Risk Marketing Solutions North America

Infopro Digital is seeking a Marketing Specialist to lead 1

LoD Events and MAS across our Risk Global portfolio. This role is pivotal to delivering audiences to our clients and enhancing collaboration across global teams.

• Define and implement integrated, multi-channel communication strategies aligned with business goals.
• Collaborate with Sales and Product teams to develop event strategies. In particular, working with the Head of Production in Nashville for 1
  
  LoD.
• Innovate new delegate acquisition tactics, including audience segmentation, data-led targeting, digital advertising and partner marketing, to drive attendance and revenue.
• Working with the delegate sales teams to generate high-quality leads and campaigns that directly contribute to delegate revenue.
• Coordinate marketing practices across 1
  
  LoD teams, ensuring consistency in standards, tone, and design.
• Apply marketing best practices and improve processes across all brands.
• Monitor and report on marketing KPIs, adjusting plans based on market trends and competitor activity.
• Collaborate and support the Europe and Asia marketing teams to ensure coherent messaging across regions.
• Establish and uphold best practice in event websites, branding, data capture, analytics and reporting to ensure consistency and measurable impact across portfolios.
• Working closely with the new global MAS and AI marketer, optimise MAS digital platforms, ensuring websites and campaign landing pages effectively drive awareness, engagement and lead conversion.
• Develop and deliver client-focused projects, such as webinars, whitepapers, round tables (non-event tied) and surveys, in partnership with sales and editorial, ensuring outputs meet client objectives.
• Work closely with the sales team to identify new client opportunities, build marketing propositions and support sales enablement with collateral and case studies.
• Create integrated marketing campaigns (content, digital, partnerships, social and email) to promote MAS solutions and generate qualified leads.
• Implement and manage third-party partnerships (e.g. agencies, data providers, technology vendors) to streamline delivery and optimise ROI on global MAS projects.
• Drive innovation in MAS marketing through testing new formats, digital channels and approaches to maximise client satisfaction and revenue potential.
• Add value to the marketing function by using technology to automate tasks that free up time to focus on high-value add activities (thus improving job satisfaction and retention)
• Use technology to drive lead-flow into the MAS business
• Use AI technologies, such as Linked In Co-Pilot and Hub Spot Breeze, to maximize our audience reach in a targeted manner.

• Proven experience in events marketing, preferably in a B2B environment.
• Strategic thinker with strong execution and project management skills.
• Deep understanding of digital and direct marketing, including PPC and social media.
• Demonstrated success in driving qualified leads and achieving revenue goals.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Commercially driven, proactive, and solution-oriented.
• Skilled communicator and influencer with a collaborative mindset.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources