Brand Lead

Soni's growing client is adding a Brand Lead to their team. This is a senior content-led digital marketing role responsible for developing and executing online communications, digital advertising, and customer loyalty strategies that strengthen brand presence and engagement across social, digital, and owned channels.

• Develops, curates, and manages daily digital marketing and social media content to reach key audiences including customers, donors, funders, job seekers, and prospective employees, ensuring brand consistency and relevance.
• Leads the strategy, execution, and optimization of customer loyalty programs to drive repeat engagement, retention, and lifetime value. Oversees loyalty communications across email, SMS, and social platforms.
• Analyzes loyalty performance and customer data to identify trends, improve member experience, and inform program enhancements.
• Manages audience segmentation and personalization strategies for loyalty members.
• Develops, tracks, and manages budgets for paid digital and social advertising; monitors and reports on campaign performance across platforms including Google Ads, Facebook, Instagram, Linked In, Tik Tok, and X.
• Actively monitors social media channels and online conversations to build brand awareness, drive engagement, and address customer questions or concerns in a timely, professional manner.
• Assists in planning and executing integrated marketing campaigns and events.
• Evaluates and recommends digital tools, platforms, and best practices to optimize online outreach and expand presence on emerging social channels.
• Creates, edits, and publishes digital content including newsletters, email campaigns, web copy, and multimedia assets.
• Oversees Google Ads and manages business listings for retail and donation locations; experience with listing management vendors preferred.
• Develops integrated digital marketing strategies aligned with organizational goals and presents insights and recommendations to senior leadership.

• Bachelor’s degree in marketing, communications, journalism, advertising, or a related field.
• Five or more years of professional experience in digital marketing, social media, communications, advertising, or loyalty marketing.
• Demonstrated interest in mission-driven work, sustainability, or consumer-focused branding.
• Exceptional written and verbal communication skills, including copywriting, editing, and proofreading.
• Ability to tailor digital content to multiple audiences and communication objectives.
• Proven experience designing, managing, and optimizing customer loyalty programs, including analytics and member engagement strategies.
• Experience with SEO, web analytics, and digital media tools.
• Proficiency with Adobe Creative Suite, Canva, and Microsoft Office.

Compensation: $80,000 - $90,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.