Field Marketing Manager

Job Description

• 8 years experience in B2B demand generation marketing or event management

• Proven ability to design demand generation plans and industry-specific campaigns

• Demonstrated experience managing complex workflows and diverse stakeholder groups

• Strong analytical skills with the ability to synthesize data from multiple sources and translate into insights

• Strong communication, written, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner

Looking for a high energy, experienced and organized marketing professional to own the planning and execution of field marketing programs in the North American market for the Construction and Engineering Industry.

Field marketing is responsible for generating demand, accelerating pipeline and driving awareness of the Oracle solutions. The Field Marketing Manager will work in a collaborative model with corporate marketing, product marketing, specialized sales teams, strategic partners, and industry experts.

This position is chartered to build and scale efficient campaign plans that align to go-to-market strategies, partnering with product marketing, sales and other cross-functional teams to drive demand in the Construction and Engineering market.

The person fulfilling this role is detail oriented and understands the value of planning as well as execution to drive pipeline and interest.

This role has the following key component responsibilities:

• Campaign Strategy:
  Own bringing the campaign strategy to life in North America, focusing on live and virtual event planning, execution

• Omni-channel planning and execution:
  Design omni-channel activation plans and execute across the following channels: digital, social, event, PR, partner alignment and ensuring sales buy-in

• Budget, Resource and ROI tracking: manage budget, measure and optimize program performance against KPIs such as MQL benchmarks, funnel conversion rates, pipeline and revenue, provide recommendations based on key drivers to improve engagement

• Internal stakeholder Management:
  Be an active partner to the field teams, driving buy-in and engagement with marketing plans

• Project Management:
  Manage program calendar, internal communication methods, project management tools and internal stakeholder teams to drive accountability and ownership.

Disclaimer:

Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.

Range and benefit information provided in this posting are specific to the stated locations only

US:
Hiring Range in USD from: $87,000 to $178,100 per annum. May be eligible for bonus and equity.

Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle’s differing products, industries and lines of business.

Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.

Oracle US offers a comprehensive benefits package which includes the following: