Marketing Communications Associate Nashville, TN

Truck & Bus Marketing Communications Specialist

Company Overview

Hankook Tire & Technology is a global leader in high-performance tire manufacturing, founded in 1941 and headquartered in Seoul, South Korea. As the world’s seventh-largest tire producer, Hankook operates advanced manufacturing facilities and offices in North America, including its U.S. headquarters in Nashville, TN, and a state-of-the-art production plant in Clarksville, TN. The company delivers innovative tire solutions for passenger vehicles, trucks, motorsports, and original equipment manufacturers (OEMs) worldwide.

Why Hankook

• Global Innovation:
  Pioneering innovative technologies and eco-friendly manufacturing practices.
• Career Growth:
  Opportunities for internal mobility, leadership development, and continued earning.
• Employee‑Focused Benefits:
  Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires.
• Inclusive Culture:
  Committed to diversity, teamwork, and sustainability.

Position: Truck & Bus Marketing Communication Specialist

Location: Nashville, In office

Reports to: Director, TB Sales Innovation Team

Job Purpose

• Lead marketing communications for the Truck & Bus Tire (T ) segment.
• Oversee the entire marketing communication about Truck & Bus Tire Products & Brands from the product planning phase to final delivery to dealers.

Responsibilities

• Spearhead brand communication initiatives, including trade show participation and the development of product‑specific marketing tools.
• Support dealer partner events and develop customized marketing content to meet dealer needs.
• Support Tennessee Plan Tour and help promote more visibility of Hankook T  lines of brand.
• The specialist will be responsible for supporting TB presence on end‑user’s platforms: , E‑commerce, Dealer Locator, platforms have strong & accurate TB products information.
• TB Product Data Management:
  Marketing Tool Development (Catalog / Flyer).
• Facilitate Customer‑ Retail / Dealer training.
• Manage all the events and expos related to Commercial tire.
• Manage end‑to‑end event planning and on‑site execution to enhance brand visibility.
• Lead the development and management of annual marketing budgets.
• Oversee rolling and ACT plans, ensuring all forecasts and reporting are timely and accurate.
• Ensure marketing spend is strategic, efficient, and aligned with ROI targets.
• Monitor and execute the drive all phases of product initiatives and releases.
• Work with sales force to handle the results of testing.
• Maintain effective communication with Global HQ, ensuring local activities reflect global strategies.
• Take ownership of gauge index and media strategy to drive data‑informed decisions.
• Participate in and evaluate market research and analysis, promotions.
• Obtain current market information and trends, maintaining awareness of competition for analysis and trending.
• Work with marketing and business management to identify information needs.
• Any other duties/responsibilities as assigned by Management.
• Strategic marketing function & skills.
• Intermediate to advanced Microsoft office (EXCEL, PowerPoint, Word etc.) skills.
• Excellent communication and stakeholder management skills, especially in multicultural and global settings.

Qualification

• A bachelor’s degree in Marketing, Business Administration or related field preferred.
• At least 3 to 5 years of experience in Marketing or related field preferred.
• Sufficient understanding for Truck & Bus Radial tire marketing field preferred.
• Strong understanding of both local market dynamics and global brand alignment.
• Experience in SAP system functionality and reporting a plus.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Hankook Tire is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.