VP of Marketing

About Story Brand

Story Brand is a leading business communication and marketing framework that helps small and medium‑sized businesses clarify their message so customers engage. We are building a comprehensive marketing “factory floor” designed to generate high‑volume leads, convert them into premium project opportunities for creative partners, and drive revenue through a proven down‑sell product ecosystem.

We move fast, pivot intelligently, and operate with optimism, clarity, and excellence. We are seeking a seasoned, highly organized, ambitious marketing leader who can bring coherence, systems thinking, and operational rigor to our existing marketing engine.

The VP of Marketing owns Story Brand’s entire marketing engine. This includes driving daily lead generation through our unified CTA, optimizing the Lead Referral Report intake flow, and overseeing all product marketing for our down‑sell offers.

You will partner closely with the CEO, President, Media team, and Story Brand Certified Guide Program team to build a high‑performing, integrated system. You will lead a small internal team, manage external vendors, and control all Hub Spot infrastructure.

These responsibilities include the following areas:

• Own daily lead acquisition performance with a target of 1,000+ new Weekly Soundbite subscribers per day.
• Build, manage, and optimize all Hub Spot funnels, automations, segmentation, and reporting.
• Oversee paid acquisition and advertising vendor management.
• Ensure strong marketing‑driven lead flow to the Guide Program (not sales management).
• Coordinate closely with media and social teams to align messaging and timing.

• Own the full Lead Referral intake process end‑to‑end.
• Improve the quality, completeness, and partner usability of the Lead Referral Report.
• Increase the percentage of subscribers who request an introduction to a creative partner (target : 5%).
• Optimize user experience from subscriber to intake to report delivery.

• Lead product marketing for all down‑sell offers, including:
  • Soundbite Strategy On‑Demand Course
  • Story Brand Live Workshops
  • Story Brand Private Workshops
  • Story Brand Mastermind
  • Story Brand Sales Training
• Build and optimize conversion funnels, launches, nurture sequences, and landing pages for each product.

• Serve as Story Brand’s Hub Spot power user and primary operator.
• Create and manage dashboards, automations, scoring systems, segmentation models, and attribution.
• Continuously optimize funnel performance and system reliability.

• Manage an internal copywriter, email marketing manager, and project manager.
• Collaborate closely with media, sales, production, and Guide Program teams.
• Manage external vendors in advertising and social media.
• Approve (and contribute to) marketing copy, ads, landing pages, and email sequences.
• Hire additional marketing staff as the business scales.

• Strong background in direct‑response marketing.
• Experience running high‑volume lead funnels and conversion systems.
• Hub Spot expertise, including workflows, segmentation, dashboards, and attribution.
• Experience managing small teams and external agencies.
• Experience in B2B marketing (SMB focus ideal).
• Exceptionally organized, detail‑oriented, and execution‑driven.
• Optimistic, emotionally healthy, and solutions‑focused.
• Ability to work closely with executives and fast‑moving teams.
• Online education experience helpful but not required.
• Must work in the Nashville office.