Sr. Product Marketing Manager

Responsibilities

• You will be responsible for adhering to all Health Stream security policies, procedures, and assigned training.
• Strategic Leadership:
  Develop and execute robust go-to-market strategies and marketing campaigns that effectively communicate the value of Health Stream's offerings to target audiences.
• Cross-Functional Collaboration:
  
  Partner with Product Management, Sales, Customer Service, Implementations, and Creative teams to ensure strategic alignment and support in achieving business goals.
• Market Research and Insights:
  Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies, ensuring a clear and differentiated market presence.
• Messaging and Positioning:
  Craft compelling messaging and positioning frameworks that resonate with buyer personas, driving engagement and conversion across multiple channels.
• Sales Enablement:
  Equip sales teams with the necessary tools and collateral, including presentations, case studies, and product sheets, to effectively nurture leads and close deals.
• Budget Management:
  Oversee marketing budgets, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
• Performance Metrics and Analysis:
  Own and achieve key performance indicators (KPIs) for products, including MQLs, SQLs, pipeline growth, and marketing-generated NOV.

• A mandatory minimum of 5-7 years’ experience in B2B marketing or SaaS based company.
• Successfully spearheaded the marketing efforts and GTM strategy for multiple launches that achieved proven growth
• Understands how to leverage the Martech stack and tools to improve and scale performance
• Experience using multiple analytics tools like Google Analytics, Power BI, Tableau, etc to ensure we’re focusing on data-driven results.
• Exceptional communication and presentation skills, with a talent for storytelling that captivates and converts
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Experience in managing and influencing cross-functional teams in a fast-paced, dynamic environment.
• A strategic thinker with a strong execution focus

• Degree in marketing, communications or related field preferred.
• Some Healthcare experience or agency experience preferred but not required.
• Exceptional communication and presentation skills, with a talent for storytelling that captivates and converts
• A strategic thinker with a strong execution focus
• Excellent organizational skills with a proven record of managing multiple projects simultaneously, and attention to detail
• An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.
• The ability to manage relationships internally and externally is expected.
• A team player that is willing to jump in and help when needed.

• Medical, Dental and Vision insurance
• Paid Time Off
• Parental Leave
• 401k and Roth
• Flexible Spending Account
• Health Savings Account
• Life Insurance
• Short- and Long-Term Disability