Manager, Marketing and Communications

Position Status:
Full-Time
Exemption Status:
Exempt

Reports to:

Director of Marketing and Communications

Inclusion, Creative Excellence, Innovation, Collaboration, Purposeful Service

The Marketing and Communications Manager works closely with and receives strategic oversight from the Director of Marketing and Communications to oversee the marketing and communications initiatives for select presentations, including dance, dramatic theatre, family programming, rentals, Broadway and more.

This position collaborates with the Director of Marketing and Communication to manage an integrated marketing and communications approach through a mix of paid advertising, promotional outreach, and earned media coverage to increase ticket sales, implement data-fueled marketing plans, and a multifaceted communications approach through earned media, brand journalism, and multimedia content coverage.

This role demands an integrated plan, leveraging internal and external channels, paid, owned and earned media, to amplify organizational priorities, raise public awareness and mission resonance. Additionally, this position supports community partnerships and fostering a positive perception and raising awareness of the organization and its non-profit mission.

• Contributes to a team-based culture focused on respect, communication, inclusivity, and collaboration.
• Develops and implements comprehensive marketing, communications, and promotional plans for assigned programs, in collaboration and under the guidance of the Director of Marketing and Communications. Serves as primary liaison with assigned show press agents. Assists with the design and production of various marketing pieces to support sales and promotional activities. Provides necessary information to Tessitura, the TPAC Box Office, and other key staff.
• Schedules, secures, and supervises print/Broadcast/online media buys for all assigned productions; coordinates localization of TV and radio spots, and design, production and trafficking of print ads; prepares advertising settlements; secures final approval from tour representatives on advertising settlements.
• Serve as a critical point of media contact for assigned Broadway-related and mission-focused programming, including responding to media inquiries, coordinating advance and in-theatre interviews and appearances for touring artists, and drafting press releases for assigned programs, with oversight from the Director of Marketing and Communications on key messaging or sensitive media opportunities.
• Collaborate with the communications team to develop and maintain a cohesive annual communications timeline.
• Develop and sustain relationships with producers’ and agents’ representatives to obtain approvals of campaign advertising, budgets, timelines, and settlements.
• Serves as point person for complimentary ticket requests for assigned shows, including marketing and promotional comps, consulting with the Director of Marketing and Communications when appropriate.
• Works to ensure that institutional and sponsorship marketing initiatives are represented correctly in each assigned media plan. TPAC and sponsorship logos are included in collateral materials, press releases, media and promotions as outlined in sponsorship contracts.
• Works as the primary marketing contact for rental clients fulfilling and settling any purchased advertising in the marketing services guide.
• Assists Director of Marketing and Communications as a liaison for the resident companies acting as a resource and fulfilling any marketing needs.
• Maintain and oversee assigned show marketing budget in a fiscally responsible manner.
• Monitor daily any revenue pieces through appropriate reports.
• Reports on results of marketing campaigns, trend analysis, marketing research, and making recommendations, sharing insights and recommendations with the Director of Marketing and Communications to help support strategic goals of the department.
• Ensures the distribution of show signage and collateral materials in, around, and on the building – including downtown and citywide poster distribution.
• Foster a strong partnership between TPAC and the…