Director Strategic Marketing

Description

This position is incentive eligible.

Do you want to join an organization that invests in you as a Director Strategic Marketing? At Health Trust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Health Trust offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free Air Med medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long‑term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
• Family support through fertility and family building benefits with Progyny and adoption assistance.
• Referral services for child, elder and pet care, home and auto repair, event planning and more
• Consumer discounts through Abenity and Consumer Discounts
• Retirement readiness, rollover assistance services and preferred banking partnerships
• Education assistance (tuition, student loan, certification support, dependent scholarships)
• Colleague recognition program
• Time Away From Work Program (paid time off, paid family leave, long‑ and short‑term disability coverage and leaves of absence)
• Employee Health Assistance Fund that offers free employee‑only coverage to full‑time and part‑time colleagues based on income.

Learn More About Employee Benefits

Note:

Eligibility for benefits may vary by location.

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Director Strategic Marketing like you to be a part of our team.

The Strategic Marketing Director is an advanced, senior‑level corporate B2B marketer with the ability to quickly grasp and identify in‑depth business and marketplace knowledge and translate it into effective, annual strategic marketing plans and go‑to‑market tactics that drive the business forward to achieve annual financial/growth objectives.

The Director will create impactful promotions and collateral that promote to existing membership as well as prospective members. S/he will support the development and execution of marketing strategies that uniquely reach critical stakeholders. You will help shape brand identity, lead development of resources and help deliver on Health Trust Performance Group’s commitment to its membership. This role will require close collaboration across internal marketing teams and GPO business leaders.

The ideal candidate is a critical thinker who brings a smart creative approach to marketing that’s grounded by validated insights.

Must demonstrate excellent writing skills and marketing acumen, leveraging the full range of marketing mix/omni channel approaches. The ideal candidate will have a proven track record in one or more of these:
Healthcare/B2B/GPO marketing. Will successfully move market share, deepen penetration and grow the GPO membership. Analyze all aspects of the business to proactively identify new opportunities and new customer segments, strategies for growing adherence in current members, cross‑selling and programs to support sales to generate and nurture leads through the funnel.

• Lead all branding initiatives for assigned division: craft key messaging and positioning
• Lead annual strategic planning and 3‑year planning
• Create and execute annual marketing plans in alignment with business growth objectives and strategy
• Grow GPO membership
• Develop and execute…